Aaron Adams has done a little bit of everything across the IT spectrum and accumulated quite a range of experience over the past two decades. That experience has led him to start his own IT company, Empyrean, which serves as part of a strategic partnership for our IT division, Lion + Panda Technical.  Since Aaron filled out every question on the list instead of selecting 10 to 12, I will keep this short.

Also, since he refused to send me an actual photo in a timely manner.  Instead here is a picture of a puppy in a funny hat.


pug puppy with a blue scarf and gnome hat



If you could chose one person to be your mentor, living or dead, who would you chose? Explain your decision.

I’ve read a fair amount of history, and in a very real way, each of those people is a mentor. They’ve lived entire lives and been through a lot of things, and it takes a certain combination of willful ignorance and obstinance not to learn from them.


If you could only eat one kind of food for the rest of your life what would you chose? Why?

Mayonnaise is delicious.


What’s something that grosses you out that other people would find weird?

Sauerkraut is by far the most disgusting thing people have ever created outside their own body.


If you met with a client and that person had his or her arms attached backwards, how would you greet him or her?

I’d let them take the lead and guide me as to how they’d like to handle this. It’s not like they don’t know their arms are backwards and they haven’t had to deal with this every day of their life, so I’m guessing they’ll have something worked out. And that’s why I’m always disappointed.


How did people ever get anything done without the existence of web sites and Google?

Paper, ink, lead, sound waves, smoke signals, stone tablets, papyrus scrolls, carrier pigeons, pony express.

What is the worst question to ask, or answer, in an interview?

“Tell us about your weaknesses.” Really? This is a job interview, I’m here to convince you to give me the job, not to talk you out of it.


Agree or disagree: The Grateful Dead was a terrible band.

I have no idea whether I’ve ever heard anything by them.


How would you live your life if you had a week to live?

I think whatever I chose, it would feel unsatisfying.
How would you live your life if you were going to live forever?

I think whatever I chose, it would feel unsatisfying.


Where do you find peace?

Peace? As long as anyone anywhere has a problem with their computer, I will never be allowed to experience peace.
Would you rather walk backwards for the rest of your life, or stub your toe with every step you took? Explain your choice.

Walk backwards. You could adapt to that eventually, and it’s much less physically destructive.


What is your favorite campaign?

Tippecanoe and Tyler too!


Who is your role model, and why?

George Washington. The man was famous for being calm and deliberative under the most distressing circumstances, and the greatest minds of the time looked to him as their charismatic superior. Totally the opposite of me.


What superhero would you be and why?

Batman: Moody, dark, troubled, shadowy, ostensibly fighting for good but veering into some questionable areas to accomplish his end.
If you were a kitchen appliance what would you be?

Coffee maker. Taken for granted until something goes wrong, and then all hell breaks loose.


What’s been your best work that you think you are proud of yourself and what about them could you have done better?

This job is a constant learning process, and each job is better than the last because there’s always something new to apply.
What motivates you and what doesn’t?

My motivation is almost exclusively self-generated, but it’s reinforced from the outside by respect and being taken seriously.


Tell me in no more than 5 words what you think Lion + Panda does?

Helps businesses grow.
What did you play with as a child?

Beer has erased these memories from my brain.
What is your hidden talent and how did you discover it?

I am a savant when it comes to presidential trivia. I’ve been that way since a young age and I don’t know why.
How did you get to this interview?

What’s your superpower, or what’s your spirit animal?

The ability to read minds. If I could understand what people intend rather than what they say… I could actually get somewhere in life.
If you were a pizza delivery man, how would you benefit from scissors?

Defensive weapon.


I like to add photos from people’s Facebook profiles through out these to break up the copy; however, since Aaron recently deleted his profile… here’s a photo a guy who is named Aaron Adams and plays for the Greenbay SPORTS-BALL! team.



You’re a new addition to the crayon box, what color would you be and why?

I like navy blue. We don’t need to invent a new color.
If you could throw a party of any caliber, budget isn’t a factor, what type of parade would it be?

It would be a small outdoor party of a few close people at a place with great scenery, great cigars, great scotch, great conversation, and steak.
What do you do for fun and what would you be doing if it wasn’t advertising?

Fun? As long as anyone anywhere has something wrong with their computer, I will never be allowed to experience fun.
What advice would you give to anyone trying to make it in the ad world?

Sloganeering works! (I dunno, I’m not in advertising.)
What’s the story about your family or your cat?

Several PhD candidates in psychology are attempting to piece both of those together as we speak.


What has been your biggest blunder at work?

Not sticking up for myself and my CORRECT ideas, and staying too long in a place that was hostile, demeaning, and lead by idiots. Stagnation is death.
What’s the most embarrassing thing that happened to you in high school and/or college?

I fell down and busted up my ankle on the sidelines of a football game, and then laid there waiting for help as people stepped over me. I couldn’t get up. And then the thunderstorm started.
It seems like there are a lot of people from the advertising world spending more energy on social causes. Is this actually a trend?

Um, yes?
Why are people from the advertising and marketing world joining social causes?

Everyone needs an identity, and everyone wants to feel good. Social causes fill both of those roles.
What was the last gift you gave someone?

Every time I waste one more second of my life because someone is too negligent to learn how to use their computer, it’s a gift.
Do you believe in Bigfoot?

No. Everyone has a cell phone with a high-res camera and HD video in it, and we have yet to capture one semi-credible picture or video of Bigfoot, a UFO, the Loch Ness Monster, and things of that ilk. And why do UFOs fly light years to our planet to check us out and then forget to turn off the lights so they won’t be seen? You’ve perfected intragalactic travel but not the button to turn off the rollers around the rim of your saucer? C’mon aliens! Get your shit together!
What is the funniest thing that has happened to you recently?

I made a witty comment unsuitable for a company website.
It’s Thursday, you’ve got to be at a project in Marrakech, Morocco on Monday. Your flight and hotel are booked; your visa is ready. What are the top five things you do before you leave?

  • Pack
  • Check what I packed
  • Physically stare at everything in my home, determining whether I should pack it
  • Check what I packed again
  • Realize what I forgot as the plane leaves the ground


If there was a movie produced about your life, what would it be called? Who would play you, and why?

It would be called “Don’t Watch This Movie Because You’ll Become Suicidally Depressed and Want to Kill Yourself By Impaling Your Forehead on a Sharpened Number Two Pencil”. Who stars in it would be irrelevant.


How does the internet work?



So in good faith, I actually did find 1 image of Aaron on the cyber-webs that I could pirate…