THE WAIT IS OVER. Every so often the world has something positive, global, and uniting to gather around with cheers and camaraderie. Think Olympics. This time, however, envision a culture of automotive fans building an empire for its automotive jesters… who coincidentally serve as their kings. Enter, The Grand Tour… and beyond. In this blog […]
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook, Co-Founder Intuit Brand Definition In the marketing world, the effect of public perspective on brand is old news. The buzz terms have all been made, used, and bruised – “customer-centricity,” […]
Mookie Blaylock are rock legends, arguably one of the most loved bands of the 90’s, became the voice of a generation, took on Ticketmaster, and a strong part of building a new genre in music; grunge rock. Their humble beginnings started with a stolen name of an NBA star that had no […]
It is said that it took the first humans 110,000 generations before they could control fire, another 20,000 generations until written language was invented, and then only another 250 to put a man on the moon. Talk about exponential growth! Think about the fact that it in around three generations, we went from Benjamin Franklin […]
“I’m meeting up with this guy Kenny tonight. He’s really cool and I think you’d like him. You should come out.” That was the evening Philip introduced me to Kenneth Brightman III. Kenny had just returned to the freelance world and was quickly making a name for himself in the marketing world with car guys. It was […]
Competition is always one of the strongest reasons why businesses will make a decision. It’s one part ‘keeping up with the Jones’ and one part fear of falling behind. For many companies this can be very reactive. They will notice their competitor is running a special or an ad then try to scramble to […]
From Wright State University’s The Guardian Adam Ramsey, Features Writer February 21, 2014 Wright State University alumni Richard Kaiser and Philip Roestamadji recently co-founded their own marketing firm, Lion and Panda, which seeks to merge the models of big marketing agencies and freelancers to better suit businesses and change the face of marketing in the […]
Let me start by saying that I feel guilty about publishing gated content for free access. I know it’s wrong and I shouldn’t be doing this. I understand that the newspaper industry is struggling to find revenue models that work, but I’m torn, because Dave did such a great job of articulating what we’re building […]
While on one of our work outings, Richard and I chose to go to the Short North in Columbus to and get a change of perspective and oh did we. We ventured into a bar named House Beer and were instantly greeted by a cozy, warm and low light atmosphere. Not too loud; no interrupting […]
“The only thing worse than being talked about…is not being talked about.” +Oscar Wilde in reference to websites. The best form of marketing is word of mouth. For example, someone telling a friend “you should go check out [insert company name] for that”. This is where the real power of web design comes into play. […]