Seaworld’s Brand Identity Backlash

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook, Co-Founder Intuit Brand Definition In the marketing world, the effect of public perspective on brand […]

Car Enthusiast + The Glue + Dad X2

“I’m meeting up with this guy Kenny tonight.  He’s really cool and I think you’d like him.  You should come out.” That was the evening Philip introduced me to Kenneth Brightman III. Kenny had just returned to the freelance world and was […]

Stalking Your Competition

  Competition is always one of the strongest reasons why businesses will make a decision.  It’s one part ‘keeping up with the Jones’ and one part fear of falling behind.  For many companies this can be very reactive.  They will […]

WSU alumni create marketing firm

From Wright State University’s The Guardian Adam Ramsey, Features Writer February 21, 2014 Wright State University alumni Richard Kaiser and Philip Roestamadji recently co-founded their own marketing firm, Lion and Panda, which seeks to merge the models of big marketing […]

Dayton Daily News Covers Lion + Panda Launch

Let me start by saying that I feel guilty about publishing gated content for free access.  I know it’s wrong and I shouldn’t be doing this.  I understand that the newspaper industry is struggling to find revenue models that work, […]

Columbus Branding Done Right

While on one of our work outings, Richard and I chose to go to the Short North in Columbus to and get a change of perspective and oh did we. We ventured into a bar named House Beer and were […]

Philip Roestamadji
From Word of Mouth to Website. The Natural Order.

“The only thing worse than being talked about…is not being talked about.” +Oscar Wilde in reference to websites. The best form of marketing is word of mouth. For example, someone telling a friend “you should go check out [insert company […]

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