Marketing Strategy and the Sword

The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually […]

Around the World + Staying Focused

Are you following your vision? Had I been asked a year and a half ago if I would be cruising through the Andean Mountains of Peru via the Andean Explorer I would have rolled my eyes and lightly chuckled. But one […]

Franchising: The Home Team Advantage

During the last 25 years, “If you build it, they will come” has remained a beautiful, utopian quote for “wantrepreneurs” to fall back on as they pursue dreams of business ownership. Don’t fall into that trap. Sure, you’ve done it […]

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