DEICON Dynamics & Controls

DEICON is an engineering firm that generates products and services for the sound-and-vibration-control niche industry. But the company’s website was difficult to navigate and did not drive clicks or reflect the firm’s expertise in the industry. DEICON needed to update its brand. So the company picked up on Lion + Panda’s good vibrations, and a partnership was born.

Lion + Panda developed a web design strategy and modernized DEICON’s site by updating the layout, style, and menus. The previous site hosted great information, but the data was difficult to find. L + P organized the main menu by topic. We also introduced on the home page some links for a resource library and an option to search by issue. But all that organization and simplification would have been pointless had we not optimized the site to increase web traffic and make it much more present in a niche industry.

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The Strategy

DEICON is an engineering firm that generates products and services for the sound-and-vibration-control niche industry. But the company’s website was difficult to navigate and did not drive clicks or reflect the firm’s expertise in the industry. DEICON needed to update its brand. So the company picked up on Lion + Panda’s good vibrations, and a partnership was born.
  • The Delivery

    Lion + Panda developed a web design strategy and modernized DEICON’s site by updating the layout, style, and menus. The previous site hosted great information, but the data was difficult to find. L + P organized the main menu by topic. We also introduced on the home page some links for a resource library and an option to search by issue. But all that organization and simplification would have been pointless had we not optimized the site to increase web traffic and make it much more present in a niche industry.

The Results

Lion + Panda’s optimization of the site has aided DEICON by boosting their rank in internet searches, driving more traffic to the site. The updated organization and welcoming design made it easier for users to find the information they were seeking. DEICON began to attract more new customers to their website, and those customers spent more time exploring the sound and vibration controls the company offers.
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