One in four Americans suffer from some form of mental illness. So when the small team at Life Essentials tells you their mission is to provide professional, person-centered services to enhance the well-being of vulnerable adults, you know it’s no tiny matter.
The StrategyWhen asked to help Life Essentials re-brand their organization, we immediately began to research and develop our strategy.
The DeliveryWe created a modern dandelion to use as a brand mark after our initial research on other mental health logos. While most other organizations have a variation of human silhouette or hands coming together, we felt the logo needed to convey more warmth. We wanted to capture the friendly attitude and welcoming spirit of Life Essentials and the staff. In addition, the dandelion symbolizes calmness, peace, and tranquility.