The StrategyThe Crystal Room's existing website wasn't properly displaying their brand. The venue is elegant and their web site wasn’t. In addition their site was was shallow and didn’t highlight all of their services. We just knew we could increase business for them if we could show them that with their current strategy, they were leaving sales on the table.
The DeliveryDespite being in the midst of a re-branding campaign, the Crystal Room pounced upon our advice. There were simply too many services and capabilities their site was not highlighting, which meant they were losing up-sales daily. So we set forth to call out the various amenities, besides wedding receptions, that they have to offer such as business events and special parties. We added original photography of their own events to the site. Their events are elegant. Potential customers needed to see that. We also added an interactive form to the site so their clients could initiate business with them. We especially loved this project, it allowed the Lion and the Panda to prove we can be elegant when we need to be.