Mobile Productivity Remastered in a World of Innovation

Levi Bruce
Branding

It is said that it took the first humans 110,000 generations before they could control fire, another 20,000 generations until written language was invented, and then only another 250 to put a man on the moon.  Talk about exponential growth!  Think about the fact that it in around three generations, we went from Benjamin Franklin in his kite flying days, to living a portion of our lives in the wonderful black whole that we have come to know as the internet.  The most relevant fact today however is that within a single generation, we went from using mainframe computers that wouldn’t fit in my apartment, to carrying around lightening fast supercomputers in our pockets without a second guess.  And what is it that we use these processing monsters for? Checking our Instagram feed compulsively and reading emails that we ultimately end up putting on the back burner until we are back at our desks and have a keyboard in front of us to type on.  So why is it that very few of us are able to be academically productive on these devices? What is it that is holding us back from truly working on the go?

The average typing speed on a computer keyboard is 44 WPM.  Even at this speed, it is often an absolute struggle to keep up with the processing power of your brain.  By the time you have completed a thought on paper, you have had 3 more that you will not remember and are lost in the abyss of your subconscious.  Divide that typing time by three and you have the average WPM for people regularly using mobile devices.  15 WPM.  No wonder we tend to steer clear of actually accomplishing anything of actual substance on our Smartphones.  Refreshing our Twitter feeds repetitiously, sending all of our friends Snapchats to complain about whatever it is that we are curr
ently doing, or on a good day, responding to a brief email in a single word, seems to be just about as big of a waste of technology as there is.  What is out there that can help us improve said mobile productivity you ask?
TREWGRIP 1

Mark Parker, a former Bearcat Football player and UC grad, thinks that he and his team may have cracked the code.  They have created a product called TREWGrip that allows you to have the speed and agility that comes with typing on a full sized keyboard, in a mobile setting.  Imagine how you would hold a book with two hands.  Your fingers resting on the front and back covers with your thumbs on the inside for
support.  Now imagine if under your fingers was the home row of a QWERTY keyboard, broken into two vertically aligned halves.  The TREWGrip is still in the final stages of prototyping, however, the team has begun taking preorders.  The TREWGrip connects to any and all Bluetooth capable devices and latches them to the device by using both suction and magnetism.  In July of 2013, the TREWGrip team hosted a competition to see who could adapt to typing the fastest on their device.  The winner went home with a descent chunk of prize money and a winning speed of 115 WPM.  That is awfully fast for such a short period of practice and adaptation time.  At those speeds, I could type my 1000 word midterm on the 10 minute walk to turn it in on campus, and still have aminute or so to proof read.  Not that this is at all a reasonable way to write a paper, but logistically, it could be done on the TREWGrip.

TREWGRIP PROFILE-C 013

 

If TREWGrip is something you would like to see get to market ASAP here is your chance to help out!  If you have 30 seconds to spare, Follow this link and vote for TREWGrip for the Mobiley People’s Choice Award!  Voting ends tomorrow and I know that Mark and his team can use all of your support.  Help TREWGrip help YOU become more productive on the go.  For more information on TREWGrip, visit their site.

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Written by:
Levi Bruce

Levi Bruce is a Marketing Strategist/Account Executive here in marketing animal kingdom that is Lion + Panda. Schooled in the art or marketing at the University of Dayton and versed in the world of business through various diverse work experiences, Levi has yet to find a bridge too narrow to cross. An expert Frisbee thrower and aspiring outdoors man, Levi enjoys just about anything he can find to do under the sun or stars. Since starting with Lion + Panda just over a year ago, Levi has played many roles including: Intern, SEO Analyst, Project Manager, Blogger, and even Mascot. What the future holds for Levi is uncertain, however it will certainly be influenced by L+P's co-founders, Richard and Philip.

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