Mobilegeddon For Google Search Results

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Alex Salsman
Business
responsive design

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Mobilegeddon For Google Search Results

Is your site mobile friendly?

If not you will want to pay attention. Google has announced an upcoming change in their search algorithms that will show preferential treatment to mobile-friendly sites on mobile searches. If your website isn’t mobile-friendly already, now is the time to make your move, since your site will dramatically fall in Google search results once this change is implemented within the next few weeks. Currently, 40%-60% of all site visits are coming from mobile devices and that percentage is increasing every day (1). Can your business afford losing up to 60% of website visitors?

We want to help you optimize your website experience for all it’s users, so here are some tips and tools to make sure your website is performing the best for Google’s Impending Mobilegeddon.

1: Make your site responsive. “Responsive web design responds to the needs of the users and the devices they’re using. The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns (2).”

6 tips to make your site mobile friendly in Google’s eyes:

  1. Render content in <1 second for mobile devices. Minimize redirects and respond quickly. Optimize images and JavaScript.
  2. Use a font size that is easily readable. Start with 16px font, and use increments of +/- 25 for smaller/bigger text.
  3. Create a “viewport” container for content, and size all content to that viewport.
  4. Size and space buttons for mobile. Buttons should be at least 48px (10mm) on each side and spaced appropriately.
  5. Don’t use hover menus. Make sure menus are easy to click.
  6. Don’t use flash embed your videos from YouTube or another service that’s mobile friendly (1).

Checking your sites mobile-friendliness(1):

  1. Google’s mobile-friendly test
  2. Webmaster Tools Mobile Usability
  3. Google Page Speed Insights

(*Image by Nithin Viswasnathan from The Noun Project)

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Written by:
Alex Salsman

As Marketing Strategist I lead businesses into new marketing and advertising projects, that range from branding, and video creation to website development, and technical back-end implementations. With a strategy before design philosophy and an emphasis on delivering the best value possible to our clients through our virtual hybrid agency model, Lion + Panda can undertake projects in nearly any aspect of marketing and advertising.

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