Posts Tagged with marketing

Illustration of a diverse group of people

What Are User Personas and Should You Be Using Them?

What are user personas?  We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]


Deleting Seth Godin – Right Message, Wrong Medium

Seth Godin’s brilliance just got tossed.   I just deleted more than 1,000 of emails of ‘Seth’s Blog’ without reading more than 10… ever.    SETH GODIN is missing the marketing… mark.   Inbox Zero Defining your message and the platform for your audience is key to reaching them. I know where I want information, […]


The Grand Tour: AUTOMOTIVE EMPIRES and SOCIAL NETWORKS

THE WAIT IS OVER. Every so often the world has something positive, global, and uniting to gather around with cheers and camaraderie. Think Olympics. This time, however, envision a culture of automotive fans building an empire for its automotive jesters… who coincidentally serve as their kings. Enter, The Grand Tour… and beyond. In this blog […]


Marketing Strategy and the Sword

The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually used in warfare until as recently as WWII by the Japanese. In the middle ages […]


Daring Greatly: Taking Risks Like A President

Winston Churchill one wrote “History is written by the victors.” Some version of this has been passed on over the centuries, but this statement, by a British statesman, is particularly relevant. George Washington, John Adams, Thomas Jefferson, James Madison, and James Monroe, the first five presidents, were perilously close to being hanged as traitors to […]


20 Lessons from Month 12

Know the WHOLE business. “Your pizza is so good, you should start a restaurant!” Bob’s friend tell him.  After thinking about it for awhile and discussing with his wife, Bob realizes that he has enough in his savings and retirement plan that he really could do this.  Besides it would be a great transition away […]


Mobile Productivity Remastered in a World of Innovation

It is said that it took the first humans 110,000 generations before they could control fire, another 20,000 generations until written language was invented, and then only another 250 to put a man on the moon.  Talk about exponential growth!  Think about the fact that it in around three generations, we went from Benjamin Franklin […]


The Radical Transformation of Ralph Lifshitz

Ralph Lifshitz was born to Ashkenazi Jewish immigrants from Belarus. Despite his father, Frank making a living as a house painter Ralph hoped to acquire a movie star personality. He had heroes such as James Stewart and John F. Kennedy. He was a young entrepreneur selling ties to his class mates in high school. In […]


Exit Stage Right: When the CEO Needs to go.

“He doesn’t like his picture being taken.” Jason said.“He tells people that…” Mark responded.“Anyone who is the president of a company is always a little vain.” +Richard Kaiser I said it jokingly, but I think it’s funny because it is true. There’s are two ways to become president or CEO of a company one is […]


Copywriting tools: Flesch-Kincaid

“Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ship’s decks, like hungry dogs round a table where red meat is being carved, ready to bolt down every killed man that is tossed to them; and though, while the valiant butchers over the deck-table […]