Posts Tagged with strategy

Illustration of a diverse group of people

What Are User Personas and Should You Be Using Them?

What are user personas?  We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]


The Grand Tour: AUTOMOTIVE EMPIRES and SOCIAL NETWORKS

THE WAIT IS OVER. Every so often the world has something positive, global, and uniting to gather around with cheers and camaraderie. Think Olympics. This time, however, envision a culture of automotive fans building an empire for its automotive jesters… who coincidentally serve as their kings. Enter, The Grand Tour… and beyond. In this blog […]


20 Lessons from Month 12

Know the WHOLE business. “Your pizza is so good, you should start a restaurant!” Bob’s friend tell him.  After thinking about it for awhile and discussing with his wife, Bob realizes that he has enough in his savings and retirement plan that he really could do this.  Besides it would be a great transition away […]