Tom Biedenharn Sits Down to Answer 12 Questions

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Lion And Panda
PR

Public Relations, Communications Consultant, + Writer

Tom honed his writing and messaging skills over 30 years in the public relations arena with the City of Dayton. His experience runs broad and deep across the communications landscape, including strategic communications planning, organizational communications, crisis communication, media relations & coaching, branding, website & social media development, event planning, government relations, and citizen, employee & customer engagement. Today, he creates and executes robust communications plans to help businesses and organizations Lion + Panda works with to interact with diverse audiences such from stakeholders and customers to employees and the media.

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AND NOW…

12 Questions with Tom:

 

Do you believe in Bigfoot?

Bigfoot, no. Sasquatch, definitely.

 

How does the internet work?

Same way Love does: You work on it a long time, it breaks down unexpectedly, you curse it, and then reboot it to start all over again.

 

What is your favorite campaign?

Any one that features chimpanzees. I look forward to the Super Bowl commercials primarily because there’s bound to be at least one featuring a chimpanzee in a suit.

Tell me in no more than 5 words what you think Lion + Panda does?

It makes clients happy.

If you were a pizza delivery man, how would you benefit from scissors?

They would remind me not to run too fast on my deliveries.

 

What do you do for fun and what would you be doing if it wasn’t advertising?

I like to read and do physical outdoor activities, like biking, hiking, and golf. If not in advertising, then probably journalism.

 

What advice would you give to anyone trying to make it in the ad world?

Include chimpanzees in your commercials.

 

What has been your biggest blunder at work?

Early in my career I coordinated a recognition awards ceremony that had several dignitaries sitting together in a line of chairs on a riser/stage that was about 18 inches high. The chairs were hooked together just in front of a curtain that was lining the back of the stage. Unfortunately, one of the dignitaries tried to scoot his chair back a little, but he went too far and the back legs slipped off the back of the stage. As he started to fall backwards he brought the other dignitaries on their connected chairs with him.  All but the first dignitary managed to jump from their seats before tumbling off the back edge. The unlucky one, who started it all, grabbed the curtains as he fell, grasping desperately for anything to break his fall. Instead, the curtains and their aluminum support rods all tumbled down with him. Fortunately, no one was hurt except for some pride. We were eventually able to resume the ceremony, although without the curtains. For the video that was taken of the event for rebroadcast, we graciously edited out the tumbling sequence. However, for any viewers of the video, there was a noticeable, but to them mysterious, change in the scenery when the view of the stage suddenly went from having a curtain backdrop to not having one. Ever after I ensured chairs on a stage were several feet from the back edge and chairs for participants were never latched together.  Funny now; not then.

 

Why are people from the advertising and marketing world joining social causes?

People in general are more aware of and concerned about issues affecting their lives and the world around them. Many more people are interested not just in economic/money issues but also quality-of-life issues. For marketers, it adds credibility from the client’s perspective, but more importantly, it’s the right thing to do.

 

What was the last gift you gave someone?

iPhone 6 to my daughter to shut her up. It did. Now she just plays on her phone all day.

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