Branding Digital Strategy

Hybrid Agency: An agile marketing firm working virtually

Our Hybrid Agency

As a hybrid agency, we believe in digital and in traditional media. It’s strategy first though, because we believe in achieving your business goals. We’re not afraid to use time-tested traditions to accomplish the radically new. (No worries, “new” is not code for “too expensive.”)

We’re a hybrid agency – the revolution has begun.

Customized Solutions

Our solutions include—and go beyond— social media, video, digital, and print. We understand that not every solution requires the trendiest technology. We apply the correct technology in the right way to accomplish your specific goals.

Our Edge

Other firms focus on what their team knows how to do.  We focus on what’s possible and then build the team of seasoned professionals around the challenge to accomplish your goal.   Some traditional agencies serve up great design or nice video for a big price. As a hybrid agency, we integrate it all using our extensive professional network.  And we work virtually, so our price is always reasonable.

Our method:  Strategy first

Our promise:  Agility and responsiveness

Our passion:  Integrating approaches

Our goal:  Helping you be better than your competition.

Our Process

Our process is broken up into 7 stage gates: Kickoff, Brainstorming/Research, Strategy, Design Development, Document/Production, Build/Launch, and Measure, Enhance, Maintain. Each stage gate has predetermined goals, to keep the project on time and on budget. Staying true to our mantra of ‘Strategy Before Design’, we value the input of internal stakeholders and ensure that we are all working towards a unified creative vision.

  • 1Kickoff
  • 2Brainstorming / Research
  • 3Strategy
  • 4Design Development
  • 5Document / Production
  • 6Build / Launch
  • 7Measure, Enhance, Maintain

The initial meeting is an opportunity for project stakeholders to come together with our team to identify needs, goals, budget, and schedule for the project. At the project kickoff you will meet your project manager as a single point of contact that ensures your project is kept on time and on budget.


Goals
Establish project parameters
Knowledge share
Asset sharing

Taking the knowledge gained from the Kickoff our team goes into full research mode by analyzing your competition and engaging with both internal stakeholders and end-users. Our team engages through one-on-one interviews, group round-table discussion, and/or surveys dependent upon project scope.


Goals
Clarify goals
Identify opportunities
Set requirements
Define KPI (Key Performance Indicators)

Strategy is at the core of everything we do. Our team will compile feedback from our brainstorming and research efforts and compile a research analysis that is comprised of end-user segmentation, a technology strategy, a clearly defined and articulated value proposition and a strategic vision.


Goals
Overall strategy
Confirmed list of deliverable items

With a defined strategy our content team begins creation of a proposed sitemap, wireframe, mood board and design board to ensure all stakeholders are united with one vision. From there our design team works to create the layouts of your project, whether that is a website homepage and interior pages, tradeshow booth, or interior design.


Goals
Develop ideas
Select design direction
Final design approval

With a design framework in place we begin the process of auditing and reworking existing content, migrating content, style guide creation, and search engine optimization for digital projects. This is the culmination of efforts thus far. It provides a clear image of a central goal that all key stakeholders are working towards.


Goals
Final production assets and specifications

The build phase is typically the most involved; however, through careful planning upfront our team is able to implement your approved designs, provide internal testing, and end-user testing to ensure a solid product for launch. Our team also provides system support and training on all digitally based projects. Finally, the moment that everyone has been waiting for...an effortless launch of your project.


Goals
Effective Adoption

We don’t believe in the “set it and forget” approach. We work with all of our clients to provide a debrief session to ensure that all objectives outline in the earlier phases have been met. Beyond that we perform a project analysis to identify ways to measure and enhance your project or future projects. We then work with your team to identify future phases.


Goals
Measure and enhance

Testimonials

  • I have been working with Lion + Panda since I re-birthed my company in November of 2010. I thought I would take a minute to express how much I like these folks. At first I was going to write.... I feel safe knowing Lion + Panda is steering my marketing efforts – we have seen a great deal of business coming through the doors as a result mmmmm... nope You want your brand to be spitting blood on stage and raining down fire like a rock god as minions of nubile groupies hang on your every tooth chipping chorus. Or would you rather be patiently waiting (fetal position) for a return call from Starbucks to say that you are approved to sheepishly noodle your guitar next Tuesday … after the poetry reading? I choose the later – I choose Lion + Panda Nothing against poetry readings. These guys are bleeding edge

    Matt Hayden, Scratch Foods

  • Change is never easy, especially with a small staff, but you offered all of the support we needed to make the transition to a new website and now we are reaping the benefits. Thanks to our improved site, the number of online donations has increased by 375% since last year! The increase in donations means we can serve more students. Thank you for making a difference. You guys are the best!

    Christine J. Pirot, Therapeutic Riding Institute

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