There is no single solution to marketing questions. We dissect the latest concepts and curiosities and lay them out for your entertainment and education. Find out here what makes us tick.
THE WAIT IS OVER. Every so often the world has something positive, global, and uniting to gather around with cheers and camaraderie. Think Olympics. This time, however, envision a culture of automotive fans building an empire for its automotive jesters… […]
Applications take many forms in today’s digital world. From web applications to native mobile apps, we are creating more and more tools to be added to our digital toolbox. For many people, creating something like a web application is a […]
Money doesn’t grow on trees The Pachira Aquatica, also known as a money tree, is a traditional symbol of good luck and good fortune. It grows well in low-light conditions, a perfect fit for office spaces. The trees are typically […]
Scott Sayler is one of those amazing guys who is incredibly talented and somehow remains humble. He and his team at RubyHaus partners with Lion + Panda to assist in the architecting web-based applications with a specialty in API generation […]
Aaron Adams has done a little bit of everything across the IT spectrum and accumulated quite a range of experience over the past two decades. That experience has led him to start his own IT company, Empyrean, which serves as […]
Tracy is a marketer and communicator specializing in all things digital. She has an eclectic background, first working with small businesses in New York City, then moving on to scrappy startups in Austin, TX and Washington D.C., and finally on […]
What is good storytelling? It’s a great buzzword and an even better sales generator, but where’s the meat of it? In branding, a well-told story is the mecca of customer engagement. It’s the highly espoused air in which so […]
The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually […]
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook, Co-Founder Intuit Brand Definition In the marketing world, the effect of public perspective on brand […]
Stellar Moves I like to imagine business like the earth or the moon. If it either stops moving it will crash. The moon would crash into the earth; if the earth stops moving it will crash into the sun (hopefully […]
When people are considering the digital presence they want to create, there’s an issue that can quickly arise – “Do I need a website or a web application?” The question tends to be more convoluted, but the basic element is […]
With the proliferation of inbound marketing channels – social media, email, text, etc. – marketing automation is a huge concern. Clients and customers want to be personally connected using their outlet of choice, which is a daunting task for any […]
Auto racing is an opaque sport. People can struggle to grasp and appreciate its finer points. However, even if you have caught only a glimpse of a televised race, then you are probably aware of one notable detail: Companies sponsor […]
Mobilegeddon For Google Search Results Is your site mobile friendly? If not you will want to pay attention. Google has announced an upcoming change in their search algorithms that will show preferential treatment to mobile-friendly sites on mobile searches. If […]
Dave Larsen has always been one of my favorite writers at the Dayton Daily News. He does a great job reporting business news in an engaging way. Last year, Dave wrote the first ever article on our emerging business, so […]
I’ve always enjoyed introducing Heather Chandler to people, “she’s a neurophysiologist”. For most people the response is always, “Ummm… I’m sorry, what is that?”. Heather spent two years as an IOM Technologist for the Biotronic NeuroNetwork monitoring the integrity of […]
When I was in college the glamour of agency life was created. All of the guest speakers who came and said how much they learned in agencies, and how it was far more valuable then college made it the perfect […]
High atop his perch in Yellow Springs, he sits with a keyboard and a monitor. He stares at it with his dancing, spry eyes and starts to type something out, evaluates it with a practiced eye, then beings to mold […]
Crisis Communications Ready Organizations spend an exorbitant amount of resources designing and implanting web and digital marketing strategies. The best organizations include digital reputation management in the planning of that strategy and the results pay dividends. There is a third […]
Let’s play a game. We’ll call it “Talk or Don’t Talk.” Simple enough. To start, close your eyes, hold your nose and select a character piece from the game box. Your choices and the charges threatening their well-heeled brand name […]
Winston Churchill one wrote “History is written by the victors.” Some version of this has been passed on over the centuries, but this statement, by a British statesman, is particularly relevant. George Washington, John Adams, Thomas Jefferson, James Madison, and […]
Lexi Ball is our first official Account Manager / Marketing Strategist. Hurray! Lexi is experienced in leading clients to develop brand strategy and advertising assets from traditional to digital. After studying psychology at the University of Pittsburgh, she channeled her efforts […]
My good friend and super talented graffiti artist, Tyler, asked if I could help showcase him doing one of his pieces. It was to be a painting of the Cincinnati Reds’ second baseman, Brandon Phillips. Tyler is a huge Reds […]
300: Rise of a Migraine. 300 resumes. That’s how many applicants we got on a job posting that was plastered with “DO NOT APPLY IF YOU’RE NOT QUALIFIED OR WE WILL KILL A KITTEN”. While no actual kittens were harmed […]
In Pursuit of the Perfect Mission Statement We spend grueling amounts of time working on Mission Statements in business. From the strategy side, I’ve repeated metaphor after metaphor explaining the nuances between mission and vision statements. “Mission is the game […]
Cloud-Based Tools Call it “The Curse of The Cloud.” We all know that cloud computing can help us maximize business efficiency by making programs and files available anywhere. However, some people still think of the cloud simply as extra storage […]
Public Relations, Communications Consultant, + Writer Tom honed his writing and messaging skills over 30 years in the public relations arena with the City of Dayton. His experience runs broad and deep across the communications landscape, including strategic communications planning, […]
Mookie Blaylock are rock legends, arguably one of the most loved bands of the 90’s, became the voice of a generation, took on Ticketmaster, and a strong part of building a new genre in music; grunge rock. […]
Peter met up with Philip and I a few weeks ago and we were instantly interested in collaborating. He’s got that spark where you can tell he just wants to do some great work. Peter is an artist specializing in […]
*that we tell everyone… In business we often talk about new business development, a term I have grown to loath, because I think it’s putting lipstick on a pig. In this case the pig is called sales. It’s not pretty, […]
A Tale of Two Experiences When you walk into a Trader Joe’s, you experience some things. The store is smallish, intimate even, and it doesn’t overwhelm. The staff are usually quirky, but helpful and friendly. Samples always are out, […]
Are you following your vision? Had I been asked a year and a half ago if I would be cruising through the Andean Mountains of Peru via the Andean Explorer I would have rolled my eyes and lightly chuckled. But one […]
“Why are you doing it THAT way,” Fuddyduddy asked Whippersnapper. “That’s not the way it should be done.” “It’s okay, old-timer,” Whippersnapper replied dismissively. “This is the new and improved way.” With that, Whippersnapper hit the Send button. “There. I […]
December Promises + New Years Resolutions You knew December was coming and things were going to slow down. You probably told yourself that this year you were going to use the time to strategize for 2015…just like you probably told yourself […]
Media Kits + Press Kits With a growing trend in the newspaper and online world of doing more with less it is more important than ever to provide a helping hand to content creators. One method for doing this is […]
I know what you may be thinking after reading this post’s subhead: Only an accountant, CFO, or colossal nerd would want to read about website amortization, tax deductions, and reported income. While I concede that they may not be the […]
During the last 25 years, “If you build it, they will come” has remained a beautiful, utopian quote for “wantrepreneurs” to fall back on as they pursue dreams of business ownership. Don’t fall into that trap. Sure, you’ve done it […]
We needed to hire and we needed an easy way to sort through the clutter of people who aren’t qualified. It’s a problem that all growing companies go through. After nearly a month of unqualified applicants, we initiated a tactic […]
One of the oldest walls still standing today the Walls Of Troy was built in the 13th century BC to protect the legendary city of Troy. This wall withstood the famous 10 year siege of Troy. The Great Wall Of […]
It’s not often that people are given the chance to change things. This is the story of 8 men who changed business forever. In the winter of 1955, William Shockley, the inventor of the transistor decided to mass produce his […]
Know the WHOLE business. “Your pizza is so good, you should start a restaurant!” Bob’s friend tell him. After thinking about it for awhile and discussing with his wife, Bob realizes that he has enough in his savings and retirement […]
So you’re poised for expansion. Congratulations! Business must be doing pretty well if you’re looking to set up in new buildings, hire more employees, and invest in more capital. Wait, what’s that you say? Business is going well, but you’re […]
Brian Petro has always followed the path of the curious. His library is an eclectic mix of books, from quantum physics to cocktail recipes, biographies to graphic novels. He is an alum of the Cleveland Institute of Art, majoring in […]
It is said that it took the first humans 110,000 generations before they could control fire, another 20,000 generations until written language was invented, and then only another 250 to put a man on the moon. Talk about exponential growth! […]
Ralph Lifshitz was born to Ashkenazi Jewish immigrants from Belarus. Despite his father, Frank making a living as a house painter Ralph hoped to acquire a movie star personality. He had heroes such as James Stewart and John F. Kennedy. […]
When you break it all down, a Bloody Mary is two simple ingredients. Spicy tomato juice and vodka blend together to create something that is better than the ingredients are on their own. We were looking forward to celebrating our […]
“He doesn’t like his picture being taken.” Jason said.“He tells people that…” Mark responded.“Anyone who is the president of a company is always a little vain.” +Richard Kaiser I said it jokingly, but I think it’s funny because it is […]
With all the spam e-mails we receive on a daily basis trying to sell Search Engine Optimization, I thought it would be helpful to share some insights on SEO and getting all the Google love you can. Many people think that […]
Here at L+P we like to keep an ear to the metaphorical floor of the internet. That might have conjured up some very gross images of filthy floors but to stay informed sacrifices are made. Now on to the matter […]
I recently spoke at Wright State University to an Entrepreneurs class and was asked for a list of my favorite books. I’ve tried to break these into segments to make it more digestible and manageable from creating the blog posts, […]
Strategy Before Design
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