About Lion + Panda
Powered by partnership
We view ourselves as an extension of your team. We grow when you do, so your interests are ours. That’s why we focus on implementing marketing and technical systems that are user-friendly, transparent and easy to adjust. Moreover, your organization has to be as agile and stay ahead of the curve in your industry. That is why we do more than just the project work at hand, but help streamline your workflow based on the direction and objectives you are trying to achieve.
Our decisions are based on reason and experience, not impulse and ego. We believe in using data, analytics, and psychology to drive conversions and deliver results.
IDEAS
IDEAS
Your marketing and solutions should be as unique as you are. We love thinking through ways to break through and implement new ideas. There’s no template here. Bring an umbrella, because the forecast calls for brainstorming!
PASSION
PASSION
Our passion is your success. That means we are as dedicated to making your tools and strategies work for you – as you are. When you win, we win, which means we are all in this together. We’re driven by our passion for crafting solutions that are seamless and profitable.
STRATEGY
STRATEGY
We truly believe no tactics should live alone. Whether you are looking for a digital campaign or a web application, we are going to ask the how, where, and why, so we can put together a clear plan to reach your fullest potential.
What We Do
Frame the Problem. Define the Project. Craft the Solution.
You shouldn’t have all the answers. In fact, we prefer our clients come to us with questions. Problem solving is our jam.
Enablement
Website & App Development | Ecommerce Development | ERP/Ops Solutions | Hosting Services
Business, Technology, and Sales Enablement are key processes within your organization. Technology-driven initiatives enable greater employee productivity by streamlining internal processes through the implementation of digital platforms and solutions. You need a Partner who will develop solutions that are capable of providing the pathway to achieving your strategic business objectives and sustainable growth.
We partner with you to build scalable and secure technology infrastructures designed to accelerate the buying experience and improve satisfaction for both your clients and employees. So whether you are focused on streamlining internal operations, building new feature capabilities, launching new product offerings, or enhancing your marketing channels, we help you build and launch these technology initiatives and ensure your internal workflows keep up with today’s modern workplace.
All of this supports your organization at its core by remaining focused on increasing productivity, client satisfaction, and ultimately revenue and profitability.
Engagement
UX/UI | Content | User Research | Ecosystem and Solution Analysis
As your partner, we combine strategic design with resourceful content. Our sole purpose is to capture the attention of your current and prospective clients and motivate them to take action. With your vision in mind, we create meaningful interactions between your brand and your target audience. People don’t want to be sold to, but with personal and meaningful engagement they can be reached to create a stronger experience and build brand loyalty.
Engagement tactics and marketing require a cross-channel approach, leveraging your site, web applications, content, workflow processes, and digital presence to create inbound interest, leads, and ultimately customers. Starting with research, we work to understand your target audience – not just who and where they are, but how they think, what they expect, and how they behave. We conduct analyses of your ecosystem, from marketing processes to technical solutions, and identify any barriers to be removed and/or gaps to be filled.
This data then informs the experiences we build, the content we create, and the channels we utilize. By developing programs that are strategically targeted, we are able to more effectively attract, engage, and move customers into and along the sales process quickly.
Conversion
UI/UX | Branding | Campaigns | Dashboards
Whether your site, application, or campaign is focused on selling products and services or growing a strong engaged user base, your objective is to increase transactions. On average, a person will form an opinion about your business or solutions in eight seconds or less. Understanding how your clients engage and purchase from you is paramount to developing solid conversion strategies. Our process begins with examining your current traffic and workflows to identify the points of abandonment. Conversion and analytics go hand-in-hand to developing new strategies for any aspect of your business. By continuously evaluating the data, we work with you long-term to pivot and drive your desired outcomes.
Increasing conversion is all about eliminating barriers and anticipating your target audience’s needs. Our focus with you can address many things, including branding, user experience, personalization, analytics, marketing automation, and campaign tactics.
It is important, however, to also view your conversion strategies as a long- versus a short-term investment. Because it affects all phases of your customer lifecycle, tracking is essential, as is the ability to surface actionable data via intuitive dashboards made available for your internal operations, sales, and marketing teams. That is why we partner with you to ensure that everything is implemented with the right tracking tools to not only collect the data but make it usable for your organization.
Retention
Inbound/Outbound Marketing | CRM Planning | Paid Campaigns | Email Marketing
It costs five to seven times more to attract a new client than it is to retain an existing one. Retention strategies and marketing incorporate objectives that strengthen relationships with existing customers, as well as educate new customers to build a better foundation. Ignoring retention results in customer churn, which ultimately leads to lower revenues and increased costs.
We focus on finding a balance between customer retention and acquisition strategies, in order to increase repeat purchase rate. Customer relationship management is key to your success. People want a personalized experience if you’re going to retain them long-term. We work with you to execute successful go-to-market plans and personalized campaigns that meet your profitability expectations. This is done through relationship building and eliminating the drain areas in your organization’s workflows.
Optimization
Performance Planning | Campaign Optimization| Search Engine Optimization | Analytics & Reporting
Optimization is a process of continually improving your marketing and workflow efforts to maximize desired business outcomes. This can be handled in a multitude of ways, across both organic and paid tactics, or in both process and experience.
Establishing the right reporting structure, and scheduling the right reporting frequency are integral to successful optimization. But full optimization requires identifying the right key performance indicators and implementing the best tracking mechanisms across owned channels and paid tactics. All of your digital content, landing pages, and ecommerce/catalog solutions can be optimized with the right tools and strategy. Similarly, every individual paid marketing and outreach tactic can be optimized to drive greater response rates, more accurate customer journey attribution, and ultimately, increased ROI.
Your budget is an investment towards your business’s success and future. Through that lens, optimization is like insurance––it has the capacity to safeguard your strategies, and moreover, protect your investments.
We solve clients’ problems.
+ Partnerships
Sometimes, the best solutions involve pulling in a partner to help take your business to the next level. Our partners help us deliver clear and complex solutions to maximize results.
Get clear with your messaging. M.Path PR helps businesses find their truth, speak their truth and sell their truth, crafting complex messaging and sales strategies that define the funnel and inform the positioning and promotion tactics.
Simplify the solution. Your business is unique. Your digital infrastructure should be as well. RubyHaus develops custom-fit, crafted solutions designed around your business, not our profit margins. Simple to complex software systems will revolutionize your business with a structure built for you, not around you.
