Forgeline

Providing a customer-focused experience for the finest custom wheels.

Forgeline Motorsports in one of the world’s top manufactures of custom aluminum street and racing performance wheels. They came to us with their plan to build a more customer-focused site that allowed customers to better engage with them and their products.

Together we were able to create a user-driven experience that allowed visitors to view their full catalog, learn more about the wheels and features, and even dynamically build their own configurable quote directly on the site. We also included a locator for customers to find dealers near them across the world and an extensive car gallery that featured customers’ rides with Forgeline wheels. The gallery allows visitors to dynamically search for rides by makes, modes, years, and even wheel selection to ensure that they can see how specific wheels would look on their type of vehicles.

The new website has helped grow their visitor traffic by over 95% and seen massive growth in new users across the world.