Strategy-first partnerships built to scale your business.
At Lion + Panda, we don’t just run marketing campaigns—we drive them with clarity, context, and strategic intent.
As your Fractional CMO, we plug directly into your leadership team to align marketing with business outcomes. From brand positioning and competitive strategy to integrated campaigns across digital and traditional channels, we bring executive-level marketing thinking without the full-time overhead.
Companies We are Trusted Fractional CMOs For
What Is a Fractional CMO?
A Fractional CMO is a senior marketing leader embedded into your business—guiding strategy, aligning teams, and turning data into momentum. Unlike traditional agencies focused solely on deliverables, we provide high-level vision paired with real-time execution.
Traditional Agency
A traditional agency executes campaigns based on your direction, often working outside your core team. They deliver tactics, not strategy—and success depends on how well you manage them.
- Project-based vendor
- Executes on tasks you assign
- Focused on campaigns and deliverables
- External to your team
- Limited visibility into operations
- Reports after the fact
- Often reactive to scope or timelines
- Expensive retainers with unclear ROI
- Specialized in one area (e.g., social, SEO)
- Measured by output
Fractional CMO
A Fractional CMO is a senior marketing leader embedded in your business. They shape strategy, align teams, and drive growth—like having a part-time CMO with full-time impact.
- Embedded strategic partner
- Creates and drives the marketing strategy
- Focused on aligning marketing with business outcomes
- Feels like part of your leadership team
- Deeply integrated across teams and departments
- Acts in real time on performance data
- Proactively adjusts tactics to meet goals
- Flexible, cost-effective senior leadership
- Brings cross-channel, full-funnel experience
- Measured by revenue growth and impact
Why It Matters
Many companies don’t need a full-time CMO. What they need is a strategic partner who can:
- Make sense of scattered marketing efforts
- Connect brand, message, and channel
- Align marketing with revenue goals
- Lead agencies, vendors, or internal teams
- Stay close to performance metrics and pivot fast
- Drive real ROI, not vanity metrics
The Lion + Panda Difference
We’re not just advisors—we’re embedded, invested partners. That means:
- Strategy and execution stay aligned
- You get access to our full creative, content, and media team
- We bring years of agency + entrepreneurial experience to the table
- You avoid the cost and delay of hiring senior in-house talent
What Our Clients Say
5 Stars on Google
Is Fractional CMO Support Right for You?
This model works best if:
- You’re growing fast but lack strategic marketing leadership
- Your internal team or past agencies lacked clarity or direction
- You need help connecting tactical efforts to broader business outcomes
- You want a true partner—not just a vendor
