When the character of The Madman was created, we leaned into our partnership with m.path pr to develop a social media presence for the author of a book that thrived on its randomness.

Utilizing authentic and effective design techniques, intended to create shareable content in bite-sized pieces, we grew the audience for an unknown author that the audience was likely never to meet. Through design, we gave the brand personality and a voice that became quickly identifiable, working to build the momentum and ultimately drive toward book sales.