It’s not often we have the opportunity to work on projects as heartfelt and touching as that of the Sisters of St. Mary of Namur. Working together with our strategic partner m.path pr, we were able to work with an order of Sisters in Fort Worth, Tx. to bring their stories and historic legacy to life.
Working together, we created a digital quilt that worked to weave video stories of personal histories, archived footage and intimate storytelling techniques into an easy to use digital quilt that was reflective of the personalities of the sisters themselves.
The quilt project became the foundation for a social campaign that utilized social media, digital ads, and direct mail to get the word out about the unique stories of the organization and leverage that attention into donations.
Upon launch, the reaction was extremely positive, garnering national media attention and thousands of dollars in donations within the first month of a soft launch.