Lion + Panda partnered with Wagner Roofing and Construction to catalyze significant growth and elevate their market presence in a rapidly evolving digital landscape. Over a span of three years, this collaboration led to Wagner Roofing’s revenue surging from $3 million to $13 million, expanding their operations from a single location to three locations, growing their social media following to over 30,000 people, and diversifying their service offerings.

This white paper delves into the strategies, methodologies, and innovative solutions deployed by Lion + Panda that contributed to this remarkable transformation.

Introduction

Wagner Roofing and Construction, established in 2010, has built a solid reputation based on integrity, dependability, and efficiency. With over 12 years of experience, their commitment to excellence is evident in every project they undertake. However, as the market dynamics shifted towards digital engagement, Wagner recognized the need to enhance their digital presence and lead generation capabilities.

Enhance Digital Presence:

Establish a strong online footprint to attract and engage potential clients

Lead Generation:

Implement strategies to increase the volume and quality of leads.

Influencer Management:

Leverage influencer partnerships to amplify brand reach and credibility.

Content Creation:

Develop compelling content for social media and video platforms to drive engagement and conversion.

Geographic Expansion:

Support the expansion of Wagner Roofing from one location to three locations.

Service Diversification:

Expand service offerings from metal roofs to multiple verticals.

Review Management:

Boost reviews across multiple trusted sources to enhance local SEO and impact paid campaigns.

Brand Campaign:

Initiate a brand campaign to strengthen customer trust and recognition.

Website Optimization:

Revamped Wagner’s website to ensure it was userfriendly, mobile-responsive, and optimized for search engines. This included implementing SEO best practices to improve organic search rankings.

Local SEO:

Focused on local SEO strategies to ensure Wagner appeared in relevant local searches, driving more traffic from the target geographical area.

Strategic Partnerships:

Identified and partnered with key influencers in the construction and home improvement industry. These influencers helped to amplify Wagner’s brand message and reach a wider audience.

Content Collaborations:

Coordinated content collaborations with influencers to create authentic and engaging content that resonated with their followers.

Market Research:

Conducted thorough market research to identify potential growth areas and opportunities in new locations.

Localized Campaigns:

Developed and implemented localized marketing campaigns to introduce and establish Wagner Roofing in Dayton, OH, and St. Louis, MO.

Operational Support:

Provided strategic and operational support to ensure a smooth expansion process, including recruitment and training of local staff.

Boosting Reviews:

Implemented strategies to increase reviews across trusted sources like Google, BBB, and Houzz. This not only enhanced Wagner’s local SEO but also had a dramatic impact on their paid campaigns.

Reputation Management:

Monitored and responded to reviews, ensuring customer satisfaction and maintaining a positive online reputation.

Revenue Growth:

Wagner Roofing and Construction’s revenue grew from $3 million to $13 million within three years.

Higher Lead Volume:

The lead generation strategies resulted in a 200% increase in lead volume, with a significant improvement in lead quality.

Google Rankings:

Achieved top 3 positions for 15+ targeted keywords, resulting in a 50% increase in search visibility

Service Diversification:

Successfully diversified service offerings from a single service of metal roofs to multiple verticals, including metal roofing, shingle roofing, commercial roofing, and residential roof rejuvenation

Brand Amplification:

The “Trust Wagner” campaign became a cornerstone of the brand,
enhancing market recognition and trust.

Increased Web Traffic:

The enhanced digital presence led to a 150% increase in website traffic, with a notable rise in organic visitors by 130%.

Social Media Reach:

Social media campaigns boosted Wagner’s follower count to over 30,000 people, a remarkable achievement for a roofing company, with a 400% increase in engagement rates.

Geographic Expansion:

Successfully expanded operations from a single location in Defiance, Ohio, to three locations, adding Dayton, Ohio, and St. Louis, Missouri.

Review Management:

Boosted reviews across multiple trusted sources, enhancing local SEO and significantly impacting paid campaigns