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All Posts by Lion and Panda

Deleting Seth Godin – Right Message, Wrong Medium

by Lion and Panda on October 27th, 2017


Seth Godin’s brilliance just got tossed.   I just deleted more than 1,000 of emails of ‘Seth’s Blog’ without reading more than 10… ever.    SETH GODIN is missing the marketing… mark.   Inbox Zero Defining your message and the platform for your audience is key to reaching them. I know where I want information, […]

The Grand Tour: AUTOMOTIVE EMPIRES and SOCIAL NETWORKS

by Lion and Panda on November 29th, 2016


THE WAIT IS OVER. Every so often the world has something positive, global, and uniting to gather around with cheers and camaraderie. Think Olympics. This time, however, envision a culture of automotive fans building an empire for its automotive jesters… who coincidentally serve as their kings. Enter, The Grand Tour… and beyond. In this blog […]

Pachira Aquatica

by Lion and Panda on January 19th, 2016


Money doesn’t grow on trees The Pachira Aquatica, also known as a money tree, is a traditional symbol of good luck and good fortune.  It grows well in low-light conditions, a perfect fit for office spaces. The trees are typically grown as ornamental plants; when you receive them, they will be about 5 years old […]

RubyHaus + Scott Salyer (a.k.a. SLAYER)

by Lion and Panda on October 27th, 2015


Scott Sayler is one of those amazing guys who is incredibly talented and somehow remains humble.  He and his team at RubyHaus partners with Lion + Panda to assist in the architecting web-based applications with a specialty in API generation between web services.  His mastery is in developing custom solutions to make otherwise incompatible systems […]

Our Very Own Globetrotter: Tracy Sodd

by Lion and Panda on October 6th, 2015


Tracy is a marketer and communicator specializing in all things digital. She has an eclectic background, first working with small businesses in New York City, then moving on to scrappy startups in Austin, TX and Washington D.C., and finally on to international nonprofits. She has an absurd number of certifications and two Masters degrees, demonstrating […]

Brand Storytelling

by Lion and Panda on July 31st, 2015


What is good storytelling? It’s a great buzzword and an even better sales generator, but where’s the meat of it?   In branding, a well-told story is the mecca of customer engagement. It’s the highly espoused air in which so many companies claim mastery. And some brands actually are great storytellers.   But because it’s […]

Marketing Strategy and the Sword

by Lion and Panda on July 21st, 2015


The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually used in warfare until as recently as WWII by the Japanese. In the middle ages […]

Seaworld’s Brand Identity Backlash

by Lion and Panda on July 20th, 2015


“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook, Co-Founder Intuit Brand Definition In the marketing world, the effect of public perspective on brand is old news. The buzz terms have all been made, used, and bruised – “customer-centricity,” […]

Luck V. Motion

by Lion and Panda on June 30th, 2015


Stellar Moves I like to imagine business like the earth or the moon.  If it either stops moving it will crash.  The moon would crash into the earth; if the earth stops moving it will crash into the sun (hopefully avoiding Mercury and Venus en route). One of the many lessons that I’ve learned in […]

Project Brabham: Revolution In The Business of Racing

by Lion and Panda on June 1st, 2015


Auto racing is an opaque sport. People can struggle to grasp and appreciate its finer points. However, even if you have caught only a glimpse of a televised race, then you are probably aware of one notable detail: Companies sponsor race teams. The idea behind this is simple. Sponsors pay money to receive exposure, and […]

Mobilegeddon For Google Search Results

by Lion and Panda on April 7th, 2015


Mobilegeddon For Google Search Results Is your site mobile friendly? If not you will want to pay attention. Google has announced an upcoming change in their search algorithms that will show preferential treatment to mobile-friendly sites on mobile searches. If your website isn’t mobile-friendly already, now is the time to make your move, since your […]

EXTRA! EXTRA! READ ALL ABOUT IT!

by Lion and Panda on March 23rd, 2015


Dave Larsen has always been one of my favorite writers at the Dayton Daily News.  He does a great job reporting business news in an engaging way.  Last year, Dave wrote the first ever article on our emerging business, so it only seemed befitting that he write the follow up.  We’ve had a lot of […]

Our Resident Neurophysiologist Goes on the Record (yes…seriously, we have a Neurophysiologist)

by Lion and Panda on March 18th, 2015


I’ve always enjoyed introducing Heather Chandler to people, “she’s a neurophysiologist”.  For most people the response is always, “Ummm… I’m sorry, what is that?”. Heather spent two years as an IOM Technologist for the Biotronic NeuroNetwork monitoring the integrity of the nervous system during surgical procedures.  From there she spent four years as Nielsen’s Senior Neurophysiologist conducting […]

The Quintessential Gentleman

by Lion and Panda on March 11th, 2015


High atop his perch in Yellow Springs, he sits with a keyboard and a monitor. He stares at it with his dancing, spry eyes and starts to type something out, evaluates it with a practiced eye, then beings to mold it. Fingers dance over the keyboard with the ease of a master pianist, selecting the […]

Build the Website you hope to Never Use

by Lion and Panda on March 5th, 2015


Crisis Communications Ready Organizations spend an exorbitant amount of resources designing and implanting web and digital marketing strategies. The best organizations include digital reputation management in the planning of that strategy and the results pay dividends. There is a third piece that is crucial to any organization with a large web/social media presence and that […]

Talk or Don’t Talk. Crisis Communications.

by Lion and Panda on February 23rd, 2015


Let’s play a game. We’ll call it “Talk or Don’t Talk.” Simple enough. To start, close your eyes, hold your nose and select a character piece from the game box. Your choices and the charges threatening their well-heeled brand name include: Bill Cosby, Alleged Serial Druggie Groper Prince Andrew, Alleged Underage Groper Tom Brady, Alleged […]

Daring Greatly: Taking Risks Like A President

by Lion and Panda on February 16th, 2015


Winston Churchill one wrote “History is written by the victors.” Some version of this has been passed on over the centuries, but this statement, by a British statesman, is particularly relevant. George Washington, John Adams, Thomas Jefferson, James Madison, and James Monroe, the first five presidents, were perilously close to being hanged as traitors to […]