Seth Godin’s brilliance just got tossed. I just deleted more than 1,000 of emails of ‘Seth’s Blog’ without reading more than 10… ever. SETH GODIN is missing the marketing… mark. Inbox Zero Defining your message and the platform for your audience is key to reaching them. I know where I want information, […]
THE WAIT IS OVER. Every so often the world has something positive, global, and uniting to gather around with cheers and camaraderie. Think Olympics. This time, however, envision a culture of automotive fans building an empire for its automotive jesters… who coincidentally serve as their kings. Enter, The Grand Tour… and beyond. In this blog […]
Money doesn’t grow on trees The Pachira Aquatica, also known as a money tree, is a traditional symbol of good luck and good fortune. It grows well in low-light conditions, a perfect fit for office spaces. The trees are typically grown as ornamental plants; when you receive them, they will be about 5 years old […]
Scott Sayler is one of those amazing guys who is incredibly talented and somehow remains humble. He and his team at RubyHaus partners with Lion + Panda to assist in the architecting web-based applications with a specialty in API generation between web services. His mastery is in developing custom solutions to make otherwise incompatible systems […]
Aaron Adams has done a little bit of everything across the IT spectrum and accumulated quite a range of experience over the past two decades. That experience has led him to start his own IT company, Empyrean, which serves as part of a strategic partnership for our IT division, Lion + Panda Technical. Since Aaron […]
Tracy is a marketer and communicator specializing in all things digital. She has an eclectic background, first working with small businesses in New York City, then moving on to scrappy startups in Austin, TX and Washington D.C., and finally on to international nonprofits. She has an absurd number of certifications and two Masters degrees, demonstrating […]
What is good storytelling? It’s a great buzzword and an even better sales generator, but where’s the meat of it? In branding, a well-told story is the mecca of customer engagement. It’s the highly espoused air in which so many companies claim mastery. And some brands actually are great storytellers. But because it’s […]
The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually used in warfare until as recently as WWII by the Japanese. In the middle ages […]
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook, Co-Founder Intuit Brand Definition In the marketing world, the effect of public perspective on brand is old news. The buzz terms have all been made, used, and bruised – “customer-centricity,” […]
Stellar Moves I like to imagine business like the earth or the moon. If it either stops moving it will crash. The moon would crash into the earth; if the earth stops moving it will crash into the sun (hopefully avoiding Mercury and Venus en route). One of the many lessons that I’ve learned in […]
Auto racing is an opaque sport. People can struggle to grasp and appreciate its finer points. However, even if you have caught only a glimpse of a televised race, then you are probably aware of one notable detail: Companies sponsor race teams. The idea behind this is simple. Sponsors pay money to receive exposure, and […]
Mobilegeddon For Google Search Results Is your site mobile friendly? If not you will want to pay attention. Google has announced an upcoming change in their search algorithms that will show preferential treatment to mobile-friendly sites on mobile searches. If your website isn’t mobile-friendly already, now is the time to make your move, since your […]
Dave Larsen has always been one of my favorite writers at the Dayton Daily News. He does a great job reporting business news in an engaging way. Last year, Dave wrote the first ever article on our emerging business, so it only seemed befitting that he write the follow up. We’ve had a lot of […]
I’ve always enjoyed introducing Heather Chandler to people, “she’s a neurophysiologist”. For most people the response is always, “Ummm… I’m sorry, what is that?”. Heather spent two years as an IOM Technologist for the Biotronic NeuroNetwork monitoring the integrity of the nervous system during surgical procedures. From there she spent four years as Nielsen’s Senior Neurophysiologist conducting […]
High atop his perch in Yellow Springs, he sits with a keyboard and a monitor. He stares at it with his dancing, spry eyes and starts to type something out, evaluates it with a practiced eye, then beings to mold it. Fingers dance over the keyboard with the ease of a master pianist, selecting the […]
Crisis Communications Ready Organizations spend an exorbitant amount of resources designing and implanting web and digital marketing strategies. The best organizations include digital reputation management in the planning of that strategy and the results pay dividends. There is a third piece that is crucial to any organization with a large web/social media presence and that […]
Let’s play a game. We’ll call it “Talk or Don’t Talk.” Simple enough. To start, close your eyes, hold your nose and select a character piece from the game box. Your choices and the charges threatening their well-heeled brand name include: Bill Cosby, Alleged Serial Druggie Groper Prince Andrew, Alleged Underage Groper Tom Brady, Alleged […]
Winston Churchill one wrote “History is written by the victors.” Some version of this has been passed on over the centuries, but this statement, by a British statesman, is particularly relevant. George Washington, John Adams, Thomas Jefferson, James Madison, and James Monroe, the first five presidents, were perilously close to being hanged as traitors to […]