Posts Tagged with Marketing Strategy

Illustration of a diverse group of people

What Are User Personas and Should You Be Using Them?

What are user personas?  We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]


Brand Storytelling

What is good storytelling? It’s a great buzzword and an even better sales generator, but where’s the meat of it?   In branding, a well-told story is the mecca of customer engagement. It’s the highly espoused air in which so many companies claim mastery. And some brands actually are great storytellers.   But because it’s […]


Marketing Strategy and the Sword

The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually used in warfare until as recently as WWII by the Japanese. In the middle ages […]