Posts Tagged with Marketing Strategy
What Are User Personas and Should You Be Using Them?
What are user personas? We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]
3 things I learned from 180° South
“Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.” ― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman In 1968, Yvon Chouinard, then, blacksmith and creator of climbing gear, and Doug Tompkins, friend and outdoor […]