Posts Tagged with Marketing Strategy

Voice Recognition in the Modern Marketplace

The Future is Now For decades science fiction touted the futuristic concept of being able to speak to your computer and have it obey your orders. Now it’s so commonplace that we have household devices made specifically with that in mind. It’s an appealing transition into tomorrow, isn’t it? Hands-free communication allows us to organize, […]


Web Design and Development Team

Choosing the Right Web Development Team

Choosing a quality web development team for your project may seem like an intimidating experience. With a plethora of options available going on the hunt can seem overwhelming, especially if you are a newer company. But like any other big decision, it helps if you can break things down into a few core needs that […]


Person Working on their Digital Advertising

Are Your Digital Advertising Campaigns Relevant on Paid Search and Advertising Platforms?

If you’re not getting the marketing results you want from your Pay-Per-Click (PPC) and Social Media Digital Advertising campaigns, there may be a simple fix you haven’t tried yet. Improving the relevance of your campaigns to better target your audience and keywords will help you make sure that potential customers see your ads instead of […]


SEO Tips for Improving your Website’s Performance in 2022

SEO has evolved quickly over the past few years, and it’s not going to slow down anytime soon. If you want your website to continue to rank well in the search engines, you have to stay up-to-date on the latest SEO trends, especially if your business’s primary focus relies on search engine traffic, as most […]


Illustration of a diverse group of people

What Are User Personas and Should You Be Using Them?

What are user personas?  We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]


3 things I learned from 180° South

“Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.” ― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman   In 1968, Yvon Chouinard, then, blacksmith and creator of climbing gear, and Doug Tompkins, friend and outdoor […]