Business

Are Your Digital Advertising Campaigns Relevant on Paid Search and Advertising Platforms?

If you’re not getting the marketing results you want from your Pay-Per-Click (PPC) and Social Media Digital Advertising campaigns, there may be a simple fix you haven’t tried yet. Improving the relevance of your campaigns to better target your audience and keywords will help you make sure that potential customers see your ads instead of […]


Illustration of a diverse group of people

What Are User Personas and Should You Be Using Them?

What are user personas?  We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]


Website vs. Web Application – What’s the Difference?

When people are considering the digital presence they want to create, there’s an issue that can quickly arise – “Do I need a website or a web application?” The question tends to be more convoluted, but the basic element is whether they are creating a ‘basic’ website or a more dynamic web application. And for […]


3 things I learned from 180° South

“Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.” ― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman   In 1968, Yvon Chouinard, then, blacksmith and creator of climbing gear, and Doug Tompkins, friend and outdoor […]