Web Design

Illustration of a diverse group of people

What Are User Personas and Should You Be Using Them?

What are user personas?  We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]


A cartoon illustration of a machine creating men who emerge using an iPad

5 Web Design Trends To Look For In 2021

It’s a bit ironic that I am writing a top trend post given my habit of largely eschewing trends in my own work. The issue I have with trends is that they are…well, trends. By their nature, they may make your website aesthetically obsolete in a year. Nonetheless, every January I find myself consuming top […]


How to Build a Web Application

Applications take many forms in today’s digital world. From web applications to native mobile apps, we are creating more and more tools to be added to our digital toolbox. For many people, creating something like a web application is a very new experience from previous work they have done. In a previous post, I spend […]