Revolutionizing the In-Home Service Industry

Look, I don’t usually use my blog as a sales pitch. I like to keep it classy—educational, even. But let’s call it what it is: Lion + Panda is absolutely crushing the in-home service industry, and it would almost be rude not to tell you why. Spoiler: it’s not magic or glittery gimmicks; it’s good old-fashioned strategy, sprinkled with a hefty dose of data and common sense. So, if you’re still burning cash on campaigns that sound like late-night infomercials, maybe sit down for this one. Here’s how we’re turning $3 million companies into $13 million powerhouses.


Data-Driven Targeting: Finding the Right Audience Every Time

Wasting ad spend is like throwing dollar bills into a bonfire and then wondering why it’s so warm. At Lion + Panda, we don’t do bonfires. We do laser-focused precision. By using advanced analytics and AI, we make sure your ads land in front of people who actually need your services—like that homeowner with the leaky roof or the HVAC system from the 80s that’s holding on for dear life.

No assumptions, no fluff. Just data that makes your marketing work smarter, not harder. ROI has never been so satisfying.


Lead Qualification: Turning Leads into Revenue

Here’s the thing about leads: they’re like donuts. Some are fresh and delicious, others are stale and shouldn’t even be in the box. Our lead qualification system ensures you only get the good stuff:

  • Bot Removal: No more fake clicks or spammy leads—we don’t waste time on nonsense.
  • VOIP Number Identification: We’ll weed out those sketchy numbers that never pick up.
  • Location Validation: If they’re outside your service area, they’re out of our funnel. Simple.
  • Real-Time Feedback: You’ll know instantly whether your leads are solid gold or, well, something less exciting.

With this process, you’ll see more appointments and fewer “sorry, wrong number” calls. You’re welcome.


Ad Strategy: Smarter Spending, Better Results

Let’s get one thing straight: throwing money at ads and hoping for the best isn’t a strategy; it’s wishful thinking. At Lion + Panda, we do things differently—like actually thinking. Our ad campaigns are designed to maximize results without setting your budget on fire.

  • Platform Precision: From Google Ads to Facebook to Connected TV, we meet your customers where they already are. (Hint: it’s not on obscure platforms no one uses.)
  • A/B Testing: We test, tweak, and repeat until we find what works. Then we do it again.
  • Seasonal Adjustments: Whether it’s peak season for landscaping or hibernation time for HVAC, we adjust your campaigns in real time.
  • Analytics Reporting: You’ll always know where your money is going and what it’s doing. Transparency for the win.

Why This Matters During Uncertain Times

Let’s face it: the digital marketing world has been a bit of a circus lately. Privacy updates, rising ad costs—it’s enough to make anyone want to hide under their desk. But here’s the thing: uncertainty doesn’t have to mean chaos. Our data-driven strategies ensure that even when the market shifts, our clients keep winning.

We help you:

  • Keep CPA low with hyper-targeted campaigns.
  • Book higher-quality appointments.
  • Adapt to changes faster than your competitors can say “SEO.”

The Results Speak for Themselves

We’ve helped plumbing companies double their appointments and HVAC businesses slash their CPA by 40%. Why? Because we actually know what we’re doing. Our clients trust us to deliver results, and we don’t disappoint—even when the digital landscape feels like quicksand.