All Posts by Justin Rankin

Two young people sitting on floor sharing popcorn while watching TV together indoors

Connected TV Ads: The Smartest Marketing Move You’re Not Making Yet.

Picture this: Your potential customers are snuggled up on the couch, remote in one hand, a bowl of popcorn in the other, and they’re ready to dive deep into their favorite show. The lights are dimmed, the atmosphere is perfect, and guess what? You’ve got their undivided attention. Now imagine if, instead of the usual […]

Glowing UFO spacecraft hovering above misty mountain landscape at night with illuminated beam and leafy branches in foreground

Digital Marketing for Government and Defense: Easier Than Hiding UFOs (And Way More Effective

Hey, government agencies, social advocacy campaigns, and defense contractors—let’s get real for a second. If your digital strategy is still stuck in 2010, you’re about a decade behind. The internet isn’t just a place for cat videos and dance challenges; it’s where people live, learn, and make decisions. And if you want to be heard, […]

Enthusiastic businessman catching falling dollar bills while using laptop, symbolizing online business success and financial growth

ROAS Unleashed: Boost Your Return on Ad Spend Like a Pro

Let’s cut to the chase. ROAS (that’s Return on Ad Spend for those playing catch-up) is either your best friend or your worst enemy. It’s that brutally honest friend who tells you when you’re about to make a colossal mistake—like blowing your budget on ads that bring in less ROI than a lemonade stand in […]

Burning hundred dollar bill with Benjamin Franklin's face engulfed in flames of orange and yellow fire

Why Cheap Marketing Can Cost You More Than You Think

I get it. You’ve got a budget tighter than your favorite jeans after the holidays, and along comes a provider offering you a deal that’s too good to be true. And guess what? It probably is. According to some fancy Deloitte report (yes, I did my homework), 70% of businesses are suckered in by the […]

Exhausted woman with head down on desk surrounded by laptop, notebook, and office supplies against pink background, representing work stress and burnout

The Burnout of Plug-and-Play Marketing Solutions: Why Quick Fixes Don’t Cut It

When it comes to digital marketing, too many businesses get suckered by plug-and-play solutions. These quick-fix tools—like pre-packaged email campaigns, automated social media tools, and templated content strategies—promise easy wins and cost savings. But here’s the truth: they often crash and burn, leaving you with disappointing results and wasted money. Let’s break down why these […]

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Full-Service Digital Marketing vs. Specialized Services: Why It’s Not an Apples-to-Apples Comparison

If you’re reading this, you’re likely at a crossroads, trying to decide between going all-in with a full-service digital marketing agency or opting for a specialized service like SEO. We get it – this decision isn’t easy, and many of you might have been burned by agencies before. That’s why we’re here to help you […]

Four diverse professionals demonstrating digital marketing tools and strategies, including smartphone selfie capture, tablet analytics review, and mobile device engagement showcasing modern marketing optimization techniques

The New Era of Professional Authenticity

LinkedIn is evolving. What was once a straightforward platform for professional networking and career progression is now a dynamic space where the lines between professional achievements and personal experiences are increasingly blurred. This shift is driven by a surge of user-generated content (UGC), challenging our traditional notions of what LinkedIn should be. The platform is […]