Advertising + Marketing Book List

I recently spoke at Wright State University to an Entrepreneurs class and was asked for a list of my favorite books.  I’ve tried to break these into segments to make it more digestible and manageable from creating the blog posts, […]

Is Cruft Silently Killing Your Business

Harvard University’s Cruft Laboratory was built in 1915 as a gift donated by Harriet Otis Cruft.  During World War II it served as Harvard Physics Department’s radar lab.  In the early 1940s, unused technical equipment could be seen stacked in front of Cruft […]

Car Enthusiast + The Glue + Dad X2

“I’m meeting up with this guy Kenny tonight.  He’s really cool and I think you’d like him.  You should come out.” That was the evening Philip introduced me to Kenneth Brightman III. Kenny had just returned to the freelance world and was […]

11 minutes…are you freakin kidding me?

I forgot. I was supposed to shut down the account and got distracted by one of the other million shiny objects that comes to my attention daily; who am I kidding, hourly and sometimes by the minute.  Since I forgot […]

10 Questions with Dayton SEO Expert Nicole Bogard

Nicole, a native Daytonian, is a diverse marketer and cross-functional leader with a strong background in product marketing. Her passion for marketing consulting was recently discovered while attending the University of Dayton for her MBA. Being able to positively impact local businesses […]

Lion And Panda
Lessons in Perspective

Perspective is to painting what the bridle is to the horse, the rudder to a ship. +Leonardo da Vinci   Perspective is something that has been a defining element in the art world.  Whether it is done through showing depth […]

The Chemical Change in Business

The Future of Work It’s been over 6 years since the start of the 2008 recession, while the dust has settled there were changes that occurred in business that were permanent shifts in the way that business is done and […]

Chuck Gulas

Chuck Gulas caste two stones into the river the ripples eventually collided and five years later Lion + Panda was founded. I met with Chuck 7 years ago in his office. I had two options a safe job at Standard […]

The Search For the Perfect CRM

When it comes to business and life; what can be measured, can be managed. For Lion+Panda, a powerful, but streamlined Customer Relationship Management software is critical for our continued success. There are so many CRMs to choose from and such […]

Why CEO?

Hierarchies: Creation of Confusion We have a culture of worshiping CEOs as the visionary titans of industry.  Business leaders mimic the Steve Jobs, Richard Bransons, Elon Musks, Jeff Bezos, et cetera; however, the list isn’t much longer than it was […]

How is your CEO’s digital reputation?

It’s not something that a lot of smaller business probably think about too often, but perhaps they should.  What do you project from your online presence?  What do you project when you’re on stage? Last week while I sat in […]

eSports: The Mother of all Emerging Markets

So everybody knows that championship sporting events get more spectators both in person and on TV than just about anything else.  The Super Bowl, The World Cup, The NBA Finals, and the Stanley Cup Finals are just a few that […]

3 things I learned from 180° South

“Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.” ― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman   In 1968, […]

Our Juan-derful New Intern

Juan Manuel Muñoz Jimenez is a Wright State University graduate student, working on his MBA in Marketing and International Business.  He has spend a year as a graduate assistant for Wright State International Gateway (WSIG), the international admissions and student […]

Stalking Your Competition

  Competition is always one of the strongest reasons why businesses will make a decision.  It’s one part ‘keeping up with the Jones’ and one part fear of falling behind.  For many companies this can be very reactive.  They will […]

Leadership by Letting Go

People have asked me a lot about the day-to-day of Lion and Panda, and what helps us as we have been growing as a small business. This is a question that I have seen many times over the years for […]

How to focus and get shit done.

Get out of the routine. Sometimes it’s a change of scenery.  If you’re one of the growing number permitted to occasionally work from home you already know the value of this.  Taking the laptop to a coffee shop is only […]

WSU alumni create marketing firm

From Wright State University’s The Guardian Adam Ramsey, Features Writer February 21, 2014 Wright State University alumni Richard Kaiser and Philip Roestamadji recently co-founded their own marketing firm, Lion and Panda, which seeks to merge the models of big marketing […]

The End of the Traditional Sitemap

The World Wide Web This was not an accidental term.  A series of WEBsites interconnected by hyperlinks.  But for many small and medium size businesses they really don’t have a web of pages, they have channels that send you down […]

Lion And Panda
Dayton Daily News Covers Lion + Panda Launch

Let me start by saying that I feel guilty about publishing gated content for free access.  I know it’s wrong and I shouldn’t be doing this.  I understand that the newspaper industry is struggling to find revenue models that work, […]

Copywriting tools: Flesch-Kincaid

“Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ship’s decks, like hungry dogs round a table where red meat is being carved, ready to bolt down every killed […]

Serendipitous Marketing: Are Your Daily Tasks Working For You?

Serendipitous – occurring or discovered by chance in a happy or beneficial way. I was listening to last week’s whiteboard series with on the topic of non-measurable marketing, or what is referred to as serendipitous marketing. The concept is […]

Columbus Branding Done Right

While on one of our work outings, Richard and I chose to go to the Short North in Columbus to and get a change of perspective and oh did we. We ventured into a bar named House Beer and were […]

Philip Roestamadji
9 Dos and 10 Don’t of Web Design

I’m continually surprised by how many people start meetings with  our design company with very firm ideas about what they want on their website and yet,  haven’t thought through some of the most basic questions first. For this reason, our […]

Stupid Statistics Still Piss Me Off

“55% of iPhone users spent the majority of their time on apps.” Wow…stupid statistics I’m not impressed. It’s not that the statistic probably doesn’t make some people go “oh wow….hmm…that’s interesting.” The problem that I have with it, is that […]

Lion And Panda
From Word of Mouth to Website. The Natural Order.

“The only thing worse than being talked about…is not being talked about.” +Oscar Wilde in reference to websites. The best form of marketing is word of mouth. For example, someone telling a friend “you should go check out [insert company […]

Cincinnati Web Design

If you are looking for exceptionally unparallel web design services, then you have come to the right place here at Here at Lion and Panda, you will be able to get the best Cincinnati web design out there that […]

to tweet or not to tweet…that is the question

Social media has taken over today’s marketing landscape as the hottest new place to take your products and services to reach the masses.  While virtually everyone will tell you that you need to be “part of the conversation“, you need […]

Lion And Panda
don’t forget the f-word

User experience is a common phrase thrown around in the interactive world.  It’s the process of understanding how a user will interact with the product and making sure that they are able to understand/navigate the system.  What all to often […]

Lion And Panda
don’t get dumped!

We live in a society that places an incredibly high level of importance on image. In this image-conscious, hyper-competitive business world we live and work in, using web design to effectively convey your company’s brand, corporate culture and values is essential for […]

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