The L+P Blog

Lion + Panda, Inc. and Hard Media Group Unite

🤝 A New Era of Digital Marketing Excellence In a world where the landscape of digital marketing is constantly evolving, two powerhouses in the marketing domain have decided to join forces. Lion + Panda, Inc, renowned for its strategic digital marketing and web development prowess, and Hard Media Group, celebrated for its cutting-edge video production […]

Unlocking Business Growth with Video Marketing

For small business owners in Ohio, especially around the Dayton area, standing out in a crowded digital landscape is a constant challenge. The key to not just surviving but thriving in this competitive environment? Video marketing. It’s not just another item on your promotional checklist; it’s a dynamic tool that can transform your engagement, advertising […]

The Future of Customer Assistance: Exploring the Capabilities of AI-Driven Chatbots

With the capabilities of AI becoming more diversified, it’s only natural for businesses to take an interest in how this seeming marvel of technology can benefit them. It’s a journey deserving of trepidation, as even with the amazing abilities these programs claim to be capable of, it can have a negative impact on how consumers […]

Top Ten Design Predictions for Graphic Design Trends in 2024

As cultural trends and advancing technology become available, the client landscape alters and expects new things from creators in the modern digital marketplace. With 2023 coming to an end, it should come as no surprise that at Lion & Panda, we are analyzing the shifting field of graphic design. Each of our clients has a […]

The Evolution of Logo Design

The tradition of using pictorial images to convey purpose to the general population is by no means a new phenomenon. In past centuries, when literacy rates were almost non-existent, local businesses used emblematic images to showcase their skills. Now, branding is everything. In an era where everyone from multi-billion-dollar companies to Etsy sellers are looking […]

Celebrating a Decade: Lion + Panda turns 10

This October, Lion + Panda marks a significant milestone – a decade of crafting innovative digital journeys. But this isn’t just about us; it’s about the transformative solutions we’ve been privileged to deliver to our clients over the years. At Lion + Panda, our focus has always been on elevating brands in the digital marketplace. […]

The Future of Front-End: Predicting the Next Big Trends in Web Design and Digital Marketing

In the ever-evolving landscape of the digital world, staying ahead of the curve can mean the difference between flourishing or floundering. Web design and digital marketing, in particular, have seen revolutionary transformations in the past decade alone. As we venture further into this digital age, what emerging trends can we anticipate in front-end development and […]

The Magic of Micro-interactions: Elevating User Experience One Detail at a Time

In the vast world of web design, there’s a subtle magic brewing, often overlooked but immensely powerful. This magic lies in the minutiae of web and app interactions, aptly named ‘micro-interactions.’ While they may seem trivial or ornamental at first glance, they hold immense potential in crafting a memorable user experience. What are Micro-interactions? Micro-interactions […]

Digital Assets Beyond Websites: Why Your Brand Needs a Holistic Online Presence

In an increasingly digital world, websites are no longer the sole representatives of a brand’s online identity. While they are critical, a brand’s holistic online presence also encompasses a plethora of digital assets such as infographics, e-guides, videos, social media profiles, podcasts, and more. To thrive in today’s dynamic digital landscape, businesses must understand the […]

Crafting a Legacy: Behind the Ohio Renaissance Festival Mug by Lion + Panda

Creating Experiences At Lion + Panda, we don’t just build brands; we create experiences. When we worked with our client, the Ohio Renaissance Festival, the task at hand was not simply to market an event but to envelop visitors in a world that transports them back in time. One of our crown achievements in this […]

The Fusion of Design and Functionality: Crafting Websites that Convert

A website isn’t just a platform—it’s a potent tool. The mastery lies not just in creating a visually appealing website but in crafting one that works as a conversion machine. This duality—balancing aesthetics with functionality—forms the cornerstone of effective web design. Let’s explore how this fusion can lead to higher conversion rates and what the […]

The Power of Effective Web Design: How Aesthetics Drive Conversions

In today’s digital age, your website often serves as the first point of contact between your brand and potential customers. Just as one might judge a book by its cover, many users form an opinion about a business based on the website’s design. With the significance of first impressions in mind, it’s crucial to understand […]

Inclusion and diversity concept with young indian man in wheelchair taking selfie portrait with multiracial friends. United group of diverse young people having fun together at home

Celebrating Global Accessibility Awareness Day: Empowering Voices and Enhancing Lives Through Digital AccessibilityTesting

As we mark Global Accessibility Awareness Day #GAAD on May 18th, 2023, it’s time to reflect, appreciate, and further advocate for digital accessibility. Digital accessibility is more than just a technological advancement. It’s a path to inclusivity, a channel to express our diversity, and a platform to empower all voices, regardless of physical or cognitive […]

Axe-Con 2023: Designing for Inclusion in the Digital Age

As digital technology advances, it becomes increasingly important to ensure that everyone can access and use it. This is where digital accessibility comes in. Axe-Con, held by Deque Systems, brought together designers and developers to discuss how we can make the web more accessible to people with disabilities. Here are some highlights from the convention […]

The Review Business: Why Can’t I See My Customer Reviews

Online customer reviews are one of the most vital parts of operating a business. Not only do they provide your company with invaluable feedback from a customer service perspective, but more than 60% of potential customers check Google reviews before they even visit your site. These online reviews and ratings are the first thing people […]

What Can Web Applications Do For Your Website?

When looking at websites vs. web applications the differences may seem insignificant. As we expect more from our online engagement most websites include some form of web application to help draw the user into a more individualized and interactive experience. Knowing this, it becomes essential for your business to have a developed understanding of where […]

Top 5 Changes to SEO in 2023

Each year brings new opportunities to make digital marketing work for you. It’s natural that the methods you use to interact with your customers with alter organically over time. As we learn more about how users find what they are looking for, major search engines develop new strategies for meeting this demand. Once these new […]

The Digital Marketing Landscape in 2023

As we enter into 2023 many companies are moving forward, incorporating the latest trends in digital marketing strategies. Your business needs to stay ahead of the game to maximize your customer interactions and impact. Today’s customer is more educated and more discerning about the companies they work with. Read ahead to learn more about digital […]