The L+P Blog
FREE AGENCY
The other night I was watching my beloved Phillies play the Miami Marlins and the announcers were talking about the pick ups that the Phillies had made during free agency and how big of an impact they had made. They were particularly talking about Max Kepler. I was looking at Kep’s stats and I was […]
Your Leads Suck
It’s a conversation as old as time… “Tommy, these leads suck man, what can we do to fix it.” “What do you mean the leads ‘suck’?,” is always my question. Here is the problem, though, no one can pin point why the leads suck; it’s just a blanket term to vocalize frustrations. Look, I get […]
Curiosity Kills the Cat
Don’t get me wrong, being curious is a good thing; however, being curious enough to completely change the direction of your marketing without proper information can KILL your company. Imagine this, you are working with a marketing agency that has been doing okay, but not great. Leads are flowing, deals are being closed, ROI is […]
PIVOT!
We’ve all seen the FRIENDS episode where Ross, Chandler and Rachel are trying to move a couch up the stairs in Ross’ apartment building. You know, the one where Ross is obnoxiously yelling, “PIVOT…PIVOT!” Do you remember why they ended up in that particular situation though? If not, I’ll tell you. Ross didn’t want to […]
Follow the Blood Trail
Hey Tommy, we’re bleeding money in marketing every month. This is what a potential client said to me a few days ago; my response, “GOOD, all we have to do is follow the blood trail that leads to the womb.” What did I mean by that? I’m glad you asked, because this philosophy is something […]
Is LinkedIn Gaslighting Your Business Page? (Yes. Yes, It Is.)
Let’s just rip the Band-Aid off: LinkedIn business pages are about as alive as your Myspace login. And if you’ve been pouring time, effort, and budget into your company’s page hoping for organic reach, I hate to be the bearer of LinkedIn’s brutal algorithmic truth—but you’re screaming into a void. Meanwhile, your intern posts a […]
In-house marketing isn’t the flex you think it is anymore
Sure, it used to be a badge of honor. A sign that you were“investing in your brand.” That you had a team of digital warriorslocked in a conference room, drinking cold brew and crankingout brilliance. But let’s be real—how’s that going? Let me guess: Meanwhile, actual growth is flatlining, your brand voice sounds like an […]
The Future of Content Marketing (Now That AI Is Breathing Like a Great Dane on Our Porch)
Let’s be honest. If content marketing were a party, AI just showed up in a hoodie, holding a 12-pack of gas station beer, and demanding the aux cord. And somehow, it still got in. You can’t scroll your feed, open your inbox, or sneeze near a Slack channel without someone mentioning AI-generated content. It’s the […]
Your Leads Are Dying… and It’s Your Fault
The Harsh Truth: Disconnected Systems = Lost Revenue Let’s be blunt: If your website, ads, CRM, and email marketing don’t talk to each other, your leads won’t stick around long enough to say hello. Digital integration isn’t just a convenience. It’s the bare minimum. It’s the difference between creating a sales ecosystem versus babysitting a […]
The Lead-Gen Bot Crisis: Congratulations, You Just Booked a Meeting with a Goldfish
Let’s take a walk down memory lane. We launched a new lead-gen campaign last month. It was slick — clean targeting, compelling creative, forms optimized to the decimal. Three days in: 64 leads. The team’s hyped. People are screenshotting dashboards. Slack is buzzing. The dopamine is flowing. Then we start calling. First one? A disconnected […]
The Future of the CMO Is Fractional—And That’s Coming From a CMO
Let’s rip the Band-Aid off: The full-time, in-house CMO is becoming the next Blockbuster Video—nostalgic, expensive, and totally outpaced. The marketing world moves at the speed of WTF just changed now? Algorithms evolve faster than your approval chain. Trends come and go before your corporate Slack channel even notices them. And your “VP of Marketing” […]
Burn It Down: Why Elementor (and Its Drag-and-Drop Buddies) Are Killing Your Website
Let’s just rip the Band-Aid off: If your website is built on Elementor—or any of its soulless, drag-and-drop cousins—your SEO is on life support. And no, lighting a candle at your local marketing shrine isn’t going to save it. You might be thinking, “But it’s so easy to use!” Yeah. It’s also easy to microwave […]
Why ‘Guaranteed Top 3 in GMB’ Is the Marketing Version of Bodega Sushi
Let’s talk about the Google My Business “Top 3” promise. You know the one. “We’ll GUARANTEE you a top 3 spot on Google Maps!” Oh wow! A guarantee? On an algorithm you don’t control? Powered by a company that updates things like a toddler with a fidget spinner? Yeah. That’s totally legit. 😒 The Scam […]
Your quoting tool is not generating you leads.
Let me say this as clearly and unapologetically as possible: Your quoting tool is not generating you leads. It’s converting them—maybe. I’ve had this conversation more times than I can count:Client installs a shiny new “instant quote” widget, gives it a week, checks their inbox… crickets. Then they look at me like I owe them […]
Google Tag Manager Might Be Ghosting Your Analytics (and What to Do About It)
You know that moment when you think your data is pristine, everything is tracking beautifully, and your analytics dashboard looks like the control room of a NASA launch? Yeah—about that. Apple pulled the plug. Again. Let’s break it down. Apple’s Privacy Crusade Just Dunked on Your Tracking Starting with iOS 14.5 and now a full-blown […]
Trade Shows Are Sexy. Google Ads Are Smart. And Yes—You Can Afford Both.
Let’s get something out of the way: trade shows have charisma. You’ve got the branded booth, the matching shirts, the “stop by for a chance to win an iPad!” signs. The team’s out of the office, networking over lukewarm coffee and overpriced cocktails. It’s a vibe. But don’t let the spotlight fool you—just because something […]
If You Can’t Build It, Can You Really Consult It? Asking for a Friend…
Let’s rip the Band-Aid off: There are two types of consultants out there—those who’ve rolled up their sleeves, wrecked a keyboard or two, and actually built something… and those who “advise.” It’s the equivalent of hiring a swimming coach who’s afraid of water. The Starbucks Case Study Take the case study that corporate boardrooms whisper […]
Marketing Monogamy is Dead: The CTV + Performance Max Power Play
Let’s cut to the chase—your customers don’t shop, scroll, or binge-watch like they did five years ago. Heck, they barely do it like they did last week. The rules of engagement in digital marketing have changed, and if you’re still throwing single jabs, hoping for a knockout, you’re going to end up in the corner, […]