Let’s cut to the chase—your customers don’t shop, scroll, or binge-watch like they did five years ago. Heck, they barely do it like they did last week. The rules of engagement in digital marketing have changed, and if you’re still throwing single jabs, hoping for a knockout, you’re going to end up in the corner, wondering why your ROAS looks like a participation trophy.
Enter the combo move: Connected TV (CTV) via Vibe and Google Performance Max. Together, they’re the heavyweight champions of modern advertising, delivering multi-screen dominance, conversion precision, and an algorithmic assault that makes traditional ad strategies look like dial-up internet.
Round 1: CTV Hits Harder Than You Think
CTV isn’t just a cute way to say, “We’re running YouTube ads.” It’s a full-blown television takeover that targets your ideal audience where they actually live—on their couches, streaming everything.
- 82% of U.S. households now stream video on-demand. (Nielsen)
- 87% of consumers say they are more likely to engage with an ad that’s relevant to them. (IAB)
- CTV ads have a 95% completion rate. (No one’s skipping. They’re locked in.)
What does that mean? Your brand gets premium real estate in a world where traditional cable is D.O.A. It’s not about throwing money at impressions—it’s about getting inside the mind of your customers while they’re fully engaged (and probably too lazy to get up for the remote).
Round 2: Performance Max Doesn’t Miss
If CTV is your haymaker, Performance Max is your sniper. Google’s AI-driven machine-learning beast runs across Search, Display, YouTube, Gmail, and even Google Maps—basically, anywhere your audience breathes online.
- Performance Max delivers 18% more conversions at a similar CPA compared to standard campaigns. (Google)
- Advertisers using Performance Max with video assets saw a 34% increase in conversion rates. (Google)
- Businesses leveraging multi-channel automation see 25% higher ROI than those stuck on single-channel strategies. (Forrester)
Google’s AI is not messing around—it optimizes ad placements and creative in real time, making sure every dollar you spend is aimed at people who are actually likely to buy. Not “maybe someday” people. Not “ooh, shiny object” people. Buyers.
Why This Combo Matters
The digital landscape isn’t just shifting—it’s warping into a new reality where customer behavior demands an omnichannel strategy.
Gone are the days of pledging fealty to a single ad platform like it’s some kind of marketing religion. In 2025, it’s about being platform-agnostic and leveraging the best tools for every stage of the customer journey.
- CTV builds demand. People see you. They remember you. They Google you.
- Performance Max converts that demand. It chases them down, nurtures, and closes.
This is not a “pick one” situation. If you’re only running CTV without follow-up targeting, you’re leaving money on the table. If you’re only using Performance Max, you’re fighting for clicks in an oversaturated, overpriced ad battlefield.
Together? They’re the one-two punch your competitors won’t see coming.
Adapt or Become a Relic
Marketing in 2025 isn’t about nostalgia for simpler times—it’s about owning the future with a strategy that works across every touchpoint. Your audience doesn’t live in just one place, so why are you acting like they do?
The brands winning in 2025 aren’t the ones stuck in a single-platform mindset. They’re the ones who understand that omnichannel is the only channel.
Time to stop hoping your marketing works and start knowing it does. The combo is here. Are you in the ring, or are you still watching from the cheap seats?
