You know that moment when you think your data is pristine, everything is tracking beautifully, and your analytics dashboard looks like the control room of a NASA launch? Yeah—about that. Apple pulled the plug. Again. Let’s break it down. Apple’s Privacy Crusade Just Dunked on Your Tracking Starting with iOS 14.5 and now a full-blown […]

Let’s get something out of the way: trade shows have charisma. You’ve got the branded booth, the matching shirts, the “stop by for a chance to win an iPad!” signs. The team’s out of the office, networking over lukewarm coffee and overpriced cocktails. It’s a vibe. But don’t let the spotlight fool you—just because something […]

Let’s rip the Band-Aid off: There are two types of consultants out there—those who’ve rolled up their sleeves, wrecked a keyboard or two, and actually built something… and those who “advise.” It’s the equivalent of hiring a swimming coach who’s afraid of water. The Starbucks Case Study Take the case study that corporate boardrooms whisper […]

Let’s cut to the chase—your customers don’t shop, scroll, or binge-watch like they did five years ago. Heck, they barely do it like they did last week. The rules of engagement in digital marketing have changed, and if you’re still throwing single jabs, hoping for a knockout, you’re going to end up in the corner, […]

Welcome, my friend. Pull up a designer barstool and pour yourself a glass of overpriced sparkling water because we’re about to dive into how we crushed it in the luxury appliance and furniture game. Spoiler alert: it wasn’t luck. When it comes to luxury retail, you’re not just selling products—you’re selling an experience, a lifestyle, […]

If you’ve noticed a sudden drop in reviews on your Google Business Profile (GBP), you’re not alone. Since Friday, February 7, 2025, businesses across various industries have reported disappearing reviews, miscounted totals, and other inconsistencies. While Google has acknowledged the issue, many local businesses are left wondering what’s happening and how to handle it. What’s […]

Ah, marketing budgets. The fragile lifeline of every brand, carefully allocated with hopes and dreams—only to be torched in a blaze of inefficiency, bad advice, and “trust me, bro” strategies. If you’ve ever sat through a quarterly report wondering how the hell you spent $50K on clicks from bots in Uzbekistan, welcome. This blog is […]

So, you’re still married to your Facebook ads? That’s cute. But here’s the thing: Marketing in 2025 isn’t about sticking to a single platform like some kind of digital monogamy. No, it’s about being flexible, testing things out, and maybe even stepping outside your comfort zone (trust us, you’ll thank us later). If you’re not […]

Alright, marketing and sales world, it’s time we have the talk. We’ve been throwing around fancy acronyms like ROAS, CTR, and CPL as if they mean something beyond inflating budgets. But here’s the raw truth—these metrics alone aren’t enough. The future of marketing and sales boils down to two things: Verification and Validation. If your […]

When my friend Ariella Brown invited me to document a women’s wellness retreat, I felt confident in my role behind the camera. I imagined myself a quiet observer, there to capture a beautiful setting and thoughtful moments. But nothing could have prepared me for the journey I was about to take—the raw, transformative experience that […]

Let’s be real for a second. Your brand might be amazing, but if no one knows about it, does it even exist? That’s where we come in. Recently, The Wall Street Journal dropped an article about how Kamala Harris and Donald Trump are both on full-blown media blitzes. And guess what? They’re not doing the […]

You know that feeling when you’re confidently strutting through your marketing plan, convinced you’re crushing it, only to find out your engagement rates are flatter than a pancake under a steamroller? Yeah, that’s when you need a third-party marketing audit. And not just any audit—a brutally honest one that doesn’t care about sparing your feelings. […]

Everyone Has Marketing Ideas (And Ideas Are Cheap) Every business owner thinks they’re a marketing genius. You’ve got ideas—big, bold, brilliant ideas—ready to shake up the world. And we love that energy, really. But here’s the thing: ideas are cheap. Seriously, everyone has ideas. Your neighbor, your cousin, that guy who cuts your hair—heck, even […]

Alright, let’s get one thing straight from the jump: this isn’t a paid ad for BNI, and they’re not sliding me a crisp hundred-dollar bill under the table. Nope, this is just some real talk about why local sales networking—yes, including those early-morning, coffee-fueled BNI meetings—are still a big deal in 2024. In a world […]