SEO
AI Is Eating Everything…Except CTV
Let’s not sugarcoat it: every other ad channel you “think” you’ve mastered is being steamrolled by AI right now. Google Ads? CPCs are climbing while search volumes nosedive, and AI overviews are happily stealing the clicks you paid for. Social? You’re competing against bots, fake engagement, and platforms that change their algorithms more often than […]
SEO’s in a Nursing Home. AISO Just Took the Keys to the Estate.
SEO isn’t dead… But it’s definitely been moved into a nice little assisted living facility where it plays bingo, mumbles about meta descriptions, and still thinks it runs the internet. You can visit it, sure. Maybe take it out for ice cream. But let’s be honest—you’re not trusting it to drive anymore. Because there’s a […]
AISO + GSO or GTFO: Is Your Marketing Strategy Already Obsolete?
Here’s the truth: If your brand isn’t being found by people beforethey realize they need you, then you’re not marketing—you’replaying dress-up on the internet. Let’s cut the fluff: Marketing in 2025 isn’t about just “beingonline.” It’s about being everywhere that matters—programmatically, intelligently, and automatically. That means one thing: If you’re not built around AISO (AI […]
Google Tag Manager Might Be Ghosting Your Analytics (and What to Do About It)
You know that moment when you think your data is pristine, everything is tracking beautifully, and your analytics dashboard looks like the control room of a NASA launch? Yeah—about that. Apple pulled the plug. Again. Let’s break it down. Apple’s Privacy Crusade Just Dunked on Your Tracking Starting with iOS 14.5 and now a full-blown […]
Effective SEO Strategies for Small Businesses in 2025
SEO can feel overwhelming, especially for small businesses trying to stand out online. But the good news is that you don’t need a huge budget or a team of experts to make a difference. With a few strategic steps, you can improve your website’s visibility and attract more customers. Let’s break it down into simple, […]
Why Cookie-Cutter Marketing Is Clown Business
Have you ever walked into a marketing agency and had them tell you what you absolutely need before you even sat down? “Oh, you need our deluxe SEO package and some PPC ads—because that’s what everyone else is doing.” It’s like they’ve barely heard your business goals before shoving their pre-packaged solutions in your face. […]
The Review Business: Why Can’t I See My Customer Reviews
Online customer reviews are one of the most vital parts of operating a business. Not only do they provide your company with invaluable feedback from a customer service perspective, but more than 60% of potential customers check Google reviews before they even visit your site. These online reviews and ratings are the first thing people […]
Top 5 Changes to SEO in 2023
Each year brings new opportunities to make digital marketing work for you. It’s natural that the methods you use to interact with your customers with alter organically over time. As we learn more about how users find what they are looking for, major search engines develop new strategies for meeting this demand. Once these new […]
Voice Recognition in the Modern Marketplace
The Future is Now For decades science fiction touted the futuristic concept of being able to speak to your computer and have it obey your orders. Now it’s so commonplace that we have household devices made specifically with that in mind. It’s an appealing transition into tomorrow, isn’t it? Hands-free communication allows us to organize, […]
SEO Tips for Improving your Website’s Performance in 2022
SEO has evolved quickly over the past few years, and it’s not going to slow down anytime soon. If you want your website to continue to rank well in the search engines, you have to stay up-to-date on the latest SEO trends, especially if your business’s primary focus relies on search engine traffic, as most […]