Technology
Is That Human… or Just ChatGPT Wearing a Mustache?
We’ve officially reached the part of the internet where no one knows what’s real anymore. Half the posts on your feed were probably written by a large language model that thinks “having a good weekend” is an acceptable personality trait. The other half? Written by someone using AI and pretending they didn’t. And that’s fine. […]
AISO 2.0
Everyone’s still out here trying to figure out how to rank on Google while the actual game is being rewritten in real time and most of you haven’t even noticed. Welcome to AISO 2.0, the era where search optimization stops being about keywords and backlinks and starts being about partnerships and pipelines. AISO 2.0 Let’s […]
Google: The Greedy Beast Gorging on Your Budget
Let’s be brutally honest: Google Ads is no longer a marketing strategy—it’s a monster. One that eats your money and spits out scraps. TL;DR: That “monster” you’re feeding is weakening—and your ROI is being hollowed out. AI: The Real Monster Rising—and It Devours Content Meanwhile, a new beast is rampaging across the marketing landscape—and it […]
SEO’s in a Nursing Home. AISO Just Took the Keys to the Estate.
SEO isn’t dead… But it’s definitely been moved into a nice little assisted living facility where it plays bingo, mumbles about meta descriptions, and still thinks it runs the internet. You can visit it, sure. Maybe take it out for ice cream. But let’s be honest—you’re not trusting it to drive anymore. Because there’s a […]
Burn It Down: Why Elementor (and Its Drag-and-Drop Buddies) Are Killing Your Website
Let’s just rip the Band-Aid off: If your website is built on Elementor—or any of its soulless, drag-and-drop cousins—your SEO is on life support. And no, lighting a candle at your local marketing shrine isn’t going to save it. You might be thinking, “But it’s so easy to use!” Yeah. It’s also easy to microwave […]
Google Review Glitch: What’s Happening & What Businesses Need to Know
If you’ve noticed a sudden drop in reviews on your Google Business Profile (GBP), you’re not alone. Since Friday, February 7, 2025, businesses across various industries have reported disappearing reviews, miscounted totals, and other inconsistencies. While Google has acknowledged the issue, many local businesses are left wondering what’s happening and how to handle it. What’s […]
AI Lead Qualifying: Time. Money. Resources.
The digital marketing jungle is savage. It’s not for the faint of heart, the easily distracted, or anyone who thinks hashtags are a thing. If you’re not playing smarter, faster, and leaner, you’re already behind. Enter AI Lead Qualifying—the ultimate cheat code to save your business time, money, and, frankly, your sanity. Let’s break this […]
The Future of Customer Assistance: Exploring the Capabilities of AI-Driven Chatbots
With the capabilities of AI becoming more diversified, it’s only natural for businesses to take an interest in how this seeming marvel of technology can benefit them. It’s a journey deserving of trepidation, as even with the amazing abilities these programs claim to be capable of, it can have a negative impact on how consumers […]
Axe-Con 2023: Designing for Inclusion in the Digital Age
As digital technology advances, it becomes increasingly important to ensure that everyone can access and use it. This is where digital accessibility comes in. Axe-Con, held by Deque Systems, brought together designers and developers to discuss how we can make the web more accessible to people with disabilities. Here are some highlights from the convention […]
Top 5 Changes to SEO in 2023
Each year brings new opportunities to make digital marketing work for you. It’s natural that the methods you use to interact with your customers with alter organically over time. As we learn more about how users find what they are looking for, major search engines develop new strategies for meeting this demand. Once these new […]
The Digital Marketing Landscape in 2023
As we enter into 2023 many companies are moving forward, incorporating the latest trends in digital marketing strategies. Your business needs to stay ahead of the game to maximize your customer interactions and impact. Today’s customer is more educated and more discerning about the companies they work with. Read ahead to learn more about digital […]
Voice Recognition in the Modern Marketplace
The Future is Now For decades science fiction touted the futuristic concept of being able to speak to your computer and have it obey your orders. Now it’s so commonplace that we have household devices made specifically with that in mind. It’s an appealing transition into tomorrow, isn’t it? Hands-free communication allows us to organize, […]