Posts Tagged with Marketing Strategy
Google Review Glitch: What’s Happening & What Businesses Need to Know
If you’ve noticed a sudden drop in reviews on your Google Business Profile (GBP), you’re not alone. Since Friday, February 7, 2025, businesses across various industries have reported disappearing reviews, miscounted totals, and other inconsistencies. While Google has acknowledged the issue, many local businesses are left wondering what’s happening and how to handle it. What’s […]
Your Marketing Budget is on Fire—And Not in a Good Way
Ah, marketing budgets. The fragile lifeline of every brand, carefully allocated with hopes and dreams—only to be torched in a blaze of inefficiency, bad advice, and “trust me, bro” strategies. If you’ve ever sat through a quarterly report wondering how the hell you spent $50K on clicks from bots in Uzbekistan, welcome. This blog is […]
“Marketing Agnosticism” Might Be Your New Best Friend (and Your Brand’s BFF)
So, you’re still married to your Facebook ads? That’s cute. But here’s the thing: Marketing in 2025 isn’t about sticking to a single platform like some kind of digital monogamy. No, it’s about being flexible, testing things out, and maybe even stepping outside your comfort zone (trust us, you’ll thank us later). If you’re not […]
The Digital Marketing Landscape in 2023
As we enter into 2023 many companies are moving forward, incorporating the latest trends in digital marketing strategies. Your business needs to stay ahead of the game to maximize your customer interactions and impact. Today’s customer is more educated and more discerning about the companies they work with. Read ahead to learn more about digital […]
Shop Local: Find the right Web Development team near you
There is no denying the necessity of a great website to help your business reach its goals. However, choosing the correct design firm can feel a bit intimidating. From large-scale international corporations to cloud-based web development services like Wix or Squarespace, you want to be sure you’re working with the right Web developers that will […]
Voice Recognition in the Modern Marketplace
The Future is Now For decades science fiction touted the futuristic concept of being able to speak to your computer and have it obey your orders. Now it’s so commonplace that we have household devices made specifically with that in mind. It’s an appealing transition into tomorrow, isn’t it? Hands-free communication allows us to organize, […]
Choosing the Right Web Development Team
Choosing a quality web development team for your project may seem like an intimidating experience. With a plethora of options available going on the hunt can seem overwhelming, especially if you are a newer company. But like any other big decision, it helps if you can break things down into a few core needs that […]
Are Your Digital Advertising Campaigns Relevant on Paid Search and Advertising Platforms?
If you’re not getting the marketing results you want from your Pay-Per-Click (PPC) and Social Media Digital Advertising campaigns, there may be a simple fix you haven’t tried yet. Improving the relevance of your campaigns to better target your audience and keywords will help you make sure that potential customers see your ads instead of […]
SEO Tips for Improving your Website’s Performance in 2022
SEO has evolved quickly over the past few years, and it’s not going to slow down anytime soon. If you want your website to continue to rank well in the search engines, you have to stay up-to-date on the latest SEO trends, especially if your business’s primary focus relies on search engine traffic, as most […]
What Are User Personas and Should You Be Using Them?
What are user personas? We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]
3 things I learned from 180° South
“Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.” ― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman In 1968, Yvon Chouinard, then, blacksmith and creator of climbing gear, and Doug Tompkins, friend and outdoor […]