All Posts by Laura Osburn

Beyond Barriers: How Digital Accessibility Drives Innovation and Growth

In the digital age, accessibility is not just a matter of compliance or social responsibility; it’s a strategic advantage that can lead to social empowerment and economic growth. As we approach Global Accessibility Awareness Day on May 16, 2024, it’s crucial to understand the profound impact that digital accessibility can have on society and businesses […]

The Power of Accurate Business Listings and Review Management

The reputation of a business is paramount. With the majority of consumers turning to online searches and reviews before making purchasing decisions, maintaining accurate business listings and managing reviews has never been more important. A strong online presence is crucial for businesses to attract and retain customers. Accurate business listings and effective review management are […]

The Future of Front-End: Predicting the Next Big Trends in Web Design and Digital Marketing

In the ever-evolving landscape of the digital world, staying ahead of the curve can mean the difference between flourishing or floundering. Web design and digital marketing, in particular, have seen revolutionary transformations in the past decade alone. As we venture further into this digital age, what emerging trends can we anticipate in front-end development and […]

The Magic of Micro-interactions: Elevating User Experience One Detail at a Time

In the vast world of web design, there’s a subtle magic brewing, often overlooked but immensely powerful. This magic lies in the minutiae of web and app interactions, aptly named ‘micro-interactions.’ While they may seem trivial or ornamental at first glance, they hold immense potential in crafting a memorable user experience. What are Micro-interactions? Micro-interactions […]

Digital Assets Beyond Websites: Why Your Brand Needs a Holistic Online Presence

In an increasingly digital world, websites are no longer the sole representatives of a brand’s online identity. While they are critical, a brand’s holistic online presence also encompasses a plethora of digital assets such as infographics, e-guides, videos, social media profiles, podcasts, and more. To thrive in today’s dynamic digital landscape, businesses must understand the […]

Crafting a Legacy: Behind the Ohio Renaissance Festival Mug by Lion + Panda

Creating Experiences At Lion + Panda, we don’t just build brands; we create experiences. When we worked with our client, the Ohio Renaissance Festival, the task at hand was not simply to market an event but to envelop visitors in a world that transports them back in time. One of our crown achievements in this […]

The Fusion of Design and Functionality: Crafting Websites that Convert

A website isn’t just a platform—it’s a potent tool. The mastery lies not just in creating a visually appealing website but in crafting one that works as a conversion machine. This duality—balancing aesthetics with functionality—forms the cornerstone of effective web design. Let’s explore how this fusion can lead to higher conversion rates and what the […]

The Power of Effective Web Design: How Aesthetics Drive Conversions

In today’s digital age, your website often serves as the first point of contact between your brand and potential customers. Just as one might judge a book by its cover, many users form an opinion about a business based on the website’s design. With the significance of first impressions in mind, it’s crucial to understand […]

Inclusion and diversity concept with young indian man in wheelchair taking selfie portrait with multiracial friends. United group of diverse young people having fun together at home

Celebrating Global Accessibility Awareness Day: Empowering Voices and Enhancing Lives Through Digital AccessibilityTesting

As we mark Global Accessibility Awareness Day #GAAD on May 18th, 2023, it’s time to reflect, appreciate, and further advocate for digital accessibility. Digital accessibility is more than just a technological advancement. It’s a path to inclusivity, a channel to express our diversity, and a platform to empower all voices, regardless of physical or cognitive […]

Axe-Con 2023: Designing for Inclusion in the Digital Age

As digital technology advances, it becomes increasingly important to ensure that everyone can access and use it. This is where digital accessibility comes in. Axe-Con, held by Deque Systems, brought together designers and developers to discuss how we can make the web more accessible to people with disabilities. Here are some highlights from the convention […]

Dark Patterns Are Being Forced Into the Light

Perhaps you would like to hear the tale? It begins on a dark night, where a dark man waits… with a dark purpose. -Disney’s Aladdin 1992 What are dark patterns? The term “dark pattern” has been buzzing around the marketing and web design/development community and beyond lately after some… questionable tactics were used on a […]

Illustration of a diverse group of people

What Are User Personas and Should You Be Using Them?

What are user personas?  We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]

A cartoon illustration of a machine creating men who emerge using an iPad

5 Web Design Trends To Look For In 2021

It’s a bit ironic that I am writing a top trend post given my habit of largely eschewing trends in my own work. The issue I have with trends is that they are…well, trends. By their nature, they may make your website aesthetically obsolete in a year. Nonetheless, every January I find myself consuming top […]