Marketing
AI Is Eating Everything…Except CTV
Let’s not sugarcoat it: every other ad channel you “think” you’ve mastered is being steamrolled by AI right now. Google Ads? CPCs are climbing while search volumes nosedive, and AI overviews are happily stealing the clicks you paid for. Social? You’re competing against bots, fake engagement, and platforms that change their algorithms more often than […]
How to Build an AI Death Star (Step by Step)
AI didn’t just “enter” marketing — it broke into your house, drank your last LaCroix, reorganized your fridge, and is now wearing your hoodie while running ads for your competition. This isn’t a “trend.” It’s not optional. It’s a full-scale takeover of how digital marketing and business workflows operate. And here’s the part no one […]
Google: The Greedy Beast Gorging on Your Budget
Let’s be brutally honest: Google Ads is no longer a marketing strategy—it’s a monster. One that eats your money and spits out scraps. TL;DR: That “monster” you’re feeding is weakening—and your ROI is being hollowed out. AI: The Real Monster Rising—and It Devours Content Meanwhile, a new beast is rampaging across the marketing landscape—and it […]
Quantity or Quality…Which Matters Most?
By this point, you should know I relate everything back to sports; well, today is no different. Every year around late February, most division 1 college basketball programs in the United States anxiously await their fate as to whether or not they will be in the NCAA Tournament or not. If you have ever followed […]
AISO + GSO or GTFO: Is Your Marketing Strategy Already Obsolete?
Here’s the truth: If your brand isn’t being found by people beforethey realize they need you, then you’re not marketing—you’replaying dress-up on the internet. Let’s cut the fluff: Marketing in 2025 isn’t about just “beingonline.” It’s about being everywhere that matters—programmatically, intelligently, and automatically. That means one thing: If you’re not built around AISO (AI […]
We Don’t Rebuild, We Reload
By this point you should know everything is a sports analogy for me. I’ll admit it, I have a sport management degree from the beautiful Liberty University; and this is why everything is a sports analogy for me. This is how I teach lessons to my kids, it’s how I relate to other people and […]
Guaranteed Money
This past Sunday Travis Hunter signed a pretty lucrative contract for himself after being drafted number two overall in the NFL draft this past April. His rookie contract is 4 years, $46.65 million dollars with $30.57 million being paid upfront and his entire contract is guaranteed. GUARANTEED MONEY! That’s what we all want as business […]
FREE AGENCY
The other night I was watching my beloved Phillies play the Miami Marlins and the announcers were talking about the pick ups that the Phillies had made during free agency and how big of an impact they had made. They were particularly talking about Max Kepler. I was looking at Kep’s stats and I was […]
Your Leads Suck
It’s a conversation as old as time… “Tommy, these leads suck man, what can we do to fix it.” “What do you mean the leads ‘suck’?,” is always my question. Here is the problem, though, no one can pin point why the leads suck; it’s just a blanket term to vocalize frustrations. Look, I get […]
Curiosity Kills the Cat
Don’t get me wrong, being curious is a good thing; however, being curious enough to completely change the direction of your marketing without proper information can KILL your company. Imagine this, you are working with a marketing agency that has been doing okay, but not great. Leads are flowing, deals are being closed, ROI is […]
PIVOT!
We’ve all seen the FRIENDS episode where Ross, Chandler and Rachel are trying to move a couch up the stairs in Ross’ apartment building. You know, the one where Ross is obnoxiously yelling, “PIVOT…PIVOT!” Do you remember why they ended up in that particular situation though? If not, I’ll tell you. Ross didn’t want to […]
The Lead-Gen Bot Crisis: Congratulations, You Just Booked a Meeting with a Goldfish
Let’s take a walk down memory lane. We launched a new lead-gen campaign last month. It was slick — clean targeting, compelling creative, forms optimized to the decimal. Three days in: 64 leads. The team’s hyped. People are screenshotting dashboards. Slack is buzzing. The dopamine is flowing. Then we start calling. First one? A disconnected […]
The Future of the CMO Is Fractional—And That’s Coming From a CMO
Let’s rip the Band-Aid off: The full-time, in-house CMO is becoming the next Blockbuster Video—nostalgic, expensive, and totally outpaced. The marketing world moves at the speed of WTF just changed now? Algorithms evolve faster than your approval chain. Trends come and go before your corporate Slack channel even notices them. And your “VP of Marketing” […]
Google Tag Manager Might Be Ghosting Your Analytics (and What to Do About It)
You know that moment when you think your data is pristine, everything is tracking beautifully, and your analytics dashboard looks like the control room of a NASA launch? Yeah—about that. Apple pulled the plug. Again. Let’s break it down. Apple’s Privacy Crusade Just Dunked on Your Tracking Starting with iOS 14.5 and now a full-blown […]
Trade Shows Are Sexy. Google Ads Are Smart. And Yes—You Can Afford Both.
Let’s get something out of the way: trade shows have charisma. You’ve got the branded booth, the matching shirts, the “stop by for a chance to win an iPad!” signs. The team’s out of the office, networking over lukewarm coffee and overpriced cocktails. It’s a vibe. But don’t let the spotlight fool you—just because something […]
If You Can’t Build It, Can You Really Consult It? Asking for a Friend…
Let’s rip the Band-Aid off: There are two types of consultants out there—those who’ve rolled up their sleeves, wrecked a keyboard or two, and actually built something… and those who “advise.” It’s the equivalent of hiring a swimming coach who’s afraid of water. The Starbucks Case Study Take the case study that corporate boardrooms whisper […]
Marketing Monogamy is Dead: The CTV + Performance Max Power Play
Let’s cut to the chase—your customers don’t shop, scroll, or binge-watch like they did five years ago. Heck, they barely do it like they did last week. The rules of engagement in digital marketing have changed, and if you’re still throwing single jabs, hoping for a knockout, you’re going to end up in the corner, […]
“Marketing Agnosticism” Might Be Your New Best Friend (and Your Brand’s BFF)
So, you’re still married to your Facebook ads? That’s cute. But here’s the thing: Marketing in 2025 isn’t about sticking to a single platform like some kind of digital monogamy. No, it’s about being flexible, testing things out, and maybe even stepping outside your comfort zone (trust us, you’ll thank us later). If you’re not […]