Marketing
The Lead-Gen Bot Crisis: Congratulations, You Just Booked a Meeting with a Goldfish
Let’s take a walk down memory lane. We launched a new lead-gen campaign last month. It was slick — clean targeting, compelling creative, forms optimized to the decimal. Three days in: 64 leads. The team’s hyped. People are screenshotting dashboards. Slack is buzzing. The dopamine is flowing. Then we start calling. First one? A disconnected […]
The Future of the CMO Is Fractional—And That’s Coming From a CMO
Let’s rip the Band-Aid off: The full-time, in-house CMO is becoming the next Blockbuster Video—nostalgic, expensive, and totally outpaced. The marketing world moves at the speed of WTF just changed now? Algorithms evolve faster than your approval chain. Trends come and go before your corporate Slack channel even notices them. And your “VP of Marketing” […]
Google Tag Manager Might Be Ghosting Your Analytics (and What to Do About It)
You know that moment when you think your data is pristine, everything is tracking beautifully, and your analytics dashboard looks like the control room of a NASA launch? Yeah—about that. Apple pulled the plug. Again. Let’s break it down. Apple’s Privacy Crusade Just Dunked on Your Tracking Starting with iOS 14.5 and now a full-blown […]
Trade Shows Are Sexy. Google Ads Are Smart. And Yes—You Can Afford Both.
Let’s get something out of the way: trade shows have charisma. You’ve got the branded booth, the matching shirts, the “stop by for a chance to win an iPad!” signs. The team’s out of the office, networking over lukewarm coffee and overpriced cocktails. It’s a vibe. But don’t let the spotlight fool you—just because something […]
If You Can’t Build It, Can You Really Consult It? Asking for a Friend…
Let’s rip the Band-Aid off: There are two types of consultants out there—those who’ve rolled up their sleeves, wrecked a keyboard or two, and actually built something… and those who “advise.” It’s the equivalent of hiring a swimming coach who’s afraid of water. The Starbucks Case Study Take the case study that corporate boardrooms whisper […]
Marketing Monogamy is Dead: The CTV + Performance Max Power Play
Let’s cut to the chase—your customers don’t shop, scroll, or binge-watch like they did five years ago. Heck, they barely do it like they did last week. The rules of engagement in digital marketing have changed, and if you’re still throwing single jabs, hoping for a knockout, you’re going to end up in the corner, […]
“Marketing Agnosticism” Might Be Your New Best Friend (and Your Brand’s BFF)
So, you’re still married to your Facebook ads? That’s cute. But here’s the thing: Marketing in 2025 isn’t about sticking to a single platform like some kind of digital monogamy. No, it’s about being flexible, testing things out, and maybe even stepping outside your comfort zone (trust us, you’ll thank us later). If you’re not […]
AI Lead Qualifying: Time. Money. Resources.
The digital marketing jungle is savage. It’s not for the faint of heart, the easily distracted, or anyone who thinks hashtags are a thing. If you’re not playing smarter, faster, and leaner, you’re already behind. Enter AI Lead Qualifying—the ultimate cheat code to save your business time, money, and, frankly, your sanity. Let’s break this […]
The Future of Marketing & Sales: Verification and Validation or Bust!
Alright, marketing and sales world, it’s time we have the talk. We’ve been throwing around fancy acronyms like ROAS, CTR, and CPL as if they mean something beyond inflating budgets. But here’s the raw truth—these metrics alone aren’t enough. The future of marketing and sales boils down to two things: Verification and Validation. If your […]
Why Every Company Needs a Third-Party Marketing Audit
You know that feeling when you’re confidently strutting through your marketing plan, convinced you’re crushing it, only to find out your engagement rates are flatter than a pancake under a steamroller? Yeah, that’s when you need a third-party marketing audit. And not just any audit—a brutally honest one that doesn’t care about sparing your feelings. […]
Why Cookie-Cutter Marketing Is Clown Business
Have you ever walked into a marketing agency and had them tell you what you absolutely need before you even sat down? “Oh, you need our deluxe SEO package and some PPC ads—because that’s what everyone else is doing.” It’s like they’ve barely heard your business goals before shoving their pre-packaged solutions in your face. […]
ROAS Unleashed: Boost Your Return on Ad Spend Like a Pro
Let’s cut to the chase. ROAS (that’s Return on Ad Spend for those playing catch-up) is either your best friend or your worst enemy. It’s that brutally honest friend who tells you when you’re about to make a colossal mistake—like blowing your budget on ads that bring in less ROI than a lemonade stand in […]
Discover the Art of Reinvention: Inspired by David Bowie
At Lion + Panda Agency, we understand the transformative power of reinvention. Just as David Bowie captivated the world with his ever-evolving personas, we help brands navigate the digital landscape. Let’s explore how the art of reinvention can elevate your brand, inspired by Bowie’s legendary career. The Ziggy Stardust Transformation David Bowie’s Persona: In 1972, […]
Top Ten Design Predictions for Graphic Design Trends in 2024
As cultural trends and advancing technology become available, the client landscape alters and expects new things from creators in the modern digital marketplace. With 2023 coming to an end, it should come as no surprise that at Lion & Panda, we are analyzing the shifting field of graphic design. Each of our clients has a […]
The Evolution of Logo Design
The tradition of using pictorial images to convey purpose to the general population is by no means a new phenomenon. In past centuries, when literacy rates were almost non-existent, local businesses used emblematic images to showcase their skills. Now, branding is everything. In an era where everyone from multi-billion-dollar companies to Etsy sellers are looking […]
Crafting a Legacy: Behind the Ohio Renaissance Festival Mug by Lion + Panda
Creating Experiences At Lion + Panda, we don’t just build brands; we create experiences. When we worked with our client, the Ohio Renaissance Festival, the task at hand was not simply to market an event but to envelop visitors in a world that transports them back in time. One of our crown achievements in this […]
The Review Business: Why Can’t I See My Customer Reviews
Online customer reviews are one of the most vital parts of operating a business. Not only do they provide your company with invaluable feedback from a customer service perspective, but more than 60% of potential customers check Google reviews before they even visit your site. These online reviews and ratings are the first thing people […]
What Can Web Applications Do For Your Website?
When looking at websites vs. web applications the differences may seem insignificant. As we expect more from our online engagement most websites include some form of web application to help draw the user into a more individualized and interactive experience. Knowing this, it becomes essential for your business to have a developed understanding of where […]