Marketing
AI Lead Qualifying: Time. Money. Resources.
The digital marketing jungle is savage. It’s not for the faint of heart, the easily distracted, or anyone who thinks hashtags are a thing. If you’re not playing smarter, faster, and leaner, you’re already behind. Enter AI Lead Qualifying—the ultimate cheat code to save your business time, money, and, frankly, your sanity. Let’s break this […]
The Future of Marketing & Sales: Verification and Validation or Bust!
Alright, marketing and sales world, it’s time we have the talk. We’ve been throwing around fancy acronyms like ROAS, CTR, and CPL as if they mean something beyond inflating budgets. But here’s the raw truth—these metrics alone aren’t enough. The future of marketing and sales boils down to two things: Verification and Validation. If your […]
Why Every Company Needs a Third-Party Marketing Audit
You know that feeling when you’re confidently strutting through your marketing plan, convinced you’re crushing it, only to find out your engagement rates are flatter than a pancake under a steamroller? Yeah, that’s when you need a third-party marketing audit. And not just any audit—a brutally honest one that doesn’t care about sparing your feelings. […]
Why Cookie-Cutter Marketing Is Clown Business
Have you ever walked into a marketing agency and had them tell you what you absolutely need before you even sat down? “Oh, you need our deluxe SEO package and some PPC ads—because that’s what everyone else is doing.” It’s like they’ve barely heard your business goals before shoving their pre-packaged solutions in your face. […]
ROAS Unleashed: Boost Your Return on Ad Spend Like a Pro
Let’s cut to the chase. ROAS (that’s Return on Ad Spend for those playing catch-up) is either your best friend or your worst enemy. It’s that brutally honest friend who tells you when you’re about to make a colossal mistake—like blowing your budget on ads that bring in less ROI than a lemonade stand in […]
Top Ten Design Predictions for Graphic Design Trends in 2024
As cultural trends and advancing technology become available, the client landscape alters and expects new things from creators in the modern digital marketplace. With 2023 coming to an end, it should come as no surprise that at Lion & Panda, we are analyzing the shifting field of graphic design. Each of our clients has a […]
The Evolution of Logo Design
The tradition of using pictorial images to convey purpose to the general population is by no means a new phenomenon. In past centuries, when literacy rates were almost non-existent, local businesses used emblematic images to showcase their skills. Now, branding is everything. In an era where everyone from multi-billion-dollar companies to Etsy sellers are looking […]
Crafting a Legacy: Behind the Ohio Renaissance Festival Mug by Lion + Panda
Creating Experiences At Lion + Panda, we don’t just build brands; we create experiences. When we worked with our client, the Ohio Renaissance Festival, the task at hand was not simply to market an event but to envelop visitors in a world that transports them back in time. One of our crown achievements in this […]
The Review Business: Why Can’t I See My Customer Reviews
Online customer reviews are one of the most vital parts of operating a business. Not only do they provide your company with invaluable feedback from a customer service perspective, but more than 60% of potential customers check Google reviews before they even visit your site. These online reviews and ratings are the first thing people […]
What Can Web Applications Do For Your Website?
When looking at websites vs. web applications the differences may seem insignificant. As we expect more from our online engagement most websites include some form of web application to help draw the user into a more individualized and interactive experience. Knowing this, it becomes essential for your business to have a developed understanding of where […]
Top 5 Changes to SEO in 2023
Each year brings new opportunities to make digital marketing work for you. It’s natural that the methods you use to interact with your customers with alter organically over time. As we learn more about how users find what they are looking for, major search engines develop new strategies for meeting this demand. Once these new […]
The Digital Marketing Landscape in 2023
As we enter into 2023 many companies are moving forward, incorporating the latest trends in digital marketing strategies. Your business needs to stay ahead of the game to maximize your customer interactions and impact. Today’s customer is more educated and more discerning about the companies they work with. Read ahead to learn more about digital […]
Shop Local: Find the right Web Development team near you
There is no denying the necessity of a great website to help your business reach its goals. However, choosing the correct design firm can feel a bit intimidating. From large-scale international corporations to cloud-based web development services like Wix or Squarespace, you want to be sure you’re working with the right Web developers that will […]
Voice Recognition in the Modern Marketplace
The Future is Now For decades science fiction touted the futuristic concept of being able to speak to your computer and have it obey your orders. Now it’s so commonplace that we have household devices made specifically with that in mind. It’s an appealing transition into tomorrow, isn’t it? Hands-free communication allows us to organize, […]
Are Your Digital Advertising Campaigns Relevant on Paid Search and Advertising Platforms?
If you’re not getting the marketing results you want from your Pay-Per-Click (PPC) and Social Media Digital Advertising campaigns, there may be a simple fix you haven’t tried yet. Improving the relevance of your campaigns to better target your audience and keywords will help you make sure that potential customers see your ads instead of […]
SEO Tips for Improving your Website’s Performance in 2022
SEO has evolved quickly over the past few years, and it’s not going to slow down anytime soon. If you want your website to continue to rank well in the search engines, you have to stay up-to-date on the latest SEO trends, especially if your business’s primary focus relies on search engine traffic, as most […]
What Are User Personas and Should You Be Using Them?
What are user personas? We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]