The L+P Blog
Digital Assets Beyond Websites: Why Your Brand Needs a Holistic Online Presence
In an increasingly digital world, websites are no longer the sole representatives of a brand’s online identity. While they are critical, a brand’s holistic online presence also encompasses a plethora of digital assets such as infographics, e-guides, videos, social media profiles, podcasts, and more. To thrive in today’s dynamic digital landscape, businesses must understand the […]
Crafting a Legacy: Behind the Ohio Renaissance Festival Mug by Lion + Panda
Creating Experiences At Lion + Panda, we don’t just build brands; we create experiences. When we worked with our client, the Ohio Renaissance Festival, the task at hand was not simply to market an event but to envelop visitors in a world that transports them back in time. One of our crown achievements in this […]
The Fusion of Design and Functionality: Crafting Websites that Convert
A website isn’t just a platform—it’s a potent tool. The mastery lies not just in creating a visually appealing website but in crafting one that works as a conversion machine. This duality—balancing aesthetics with functionality—forms the cornerstone of effective web design. Let’s explore how this fusion can lead to higher conversion rates and what the […]
The Power of Effective Web Design: How Aesthetics Drive Conversions
In today’s digital age, your website often serves as the first point of contact between your brand and potential customers. Just as one might judge a book by its cover, many users form an opinion about a business based on the website’s design. With the significance of first impressions in mind, it’s crucial to understand […]
Celebrating Global Accessibility Awareness Day: Empowering Voices and Enhancing Lives Through Digital AccessibilityTesting
As we mark Global Accessibility Awareness Day #GAAD on May 18th, 2023, it’s time to reflect, appreciate, and further advocate for digital accessibility. Digital accessibility is more than just a technological advancement. It’s a path to inclusivity, a channel to express our diversity, and a platform to empower all voices, regardless of physical or cognitive […]
Axe-Con 2023: Designing for Inclusion in the Digital Age
As digital technology advances, it becomes increasingly important to ensure that everyone can access and use it. This is where digital accessibility comes in. Axe-Con, held by Deque Systems, brought together designers and developers to discuss how we can make the web more accessible to people with disabilities. Here are some highlights from the convention […]
The Review Business: Why Can’t I See My Customer Reviews
Online customer reviews are one of the most vital parts of operating a business. Not only do they provide your company with invaluable feedback from a customer service perspective, but more than 60% of potential customers check Google reviews before they even visit your site. These online reviews and ratings are the first thing people […]
What Can Web Applications Do For Your Website?
When looking at websites vs. web applications the differences may seem insignificant. As we expect more from our online engagement most websites include some form of web application to help draw the user into a more individualized and interactive experience. Knowing this, it becomes essential for your business to have a developed understanding of where […]
Top 5 Changes to SEO in 2023
Each year brings new opportunities to make digital marketing work for you. It’s natural that the methods you use to interact with your customers with alter organically over time. As we learn more about how users find what they are looking for, major search engines develop new strategies for meeting this demand. Once these new […]
The Digital Marketing Landscape in 2023
As we enter into 2023 many companies are moving forward, incorporating the latest trends in digital marketing strategies. Your business needs to stay ahead of the game to maximize your customer interactions and impact. Today’s customer is more educated and more discerning about the companies they work with. Read ahead to learn more about digital […]
Top Five Web Design trends for 2023
As the year begins to close, we here at Lion & Panda like to look toward the future and the challenges it brings. As a Cincinnati local company, we pay close attention to the coming trends for web design and development so we can stay on top of our customer’s needs. With that in mind […]
Shop Local: Find the right Web Development team near you
There is no denying the necessity of a great website to help your business reach its goals. However, choosing the correct design firm can feel a bit intimidating. From large-scale international corporations to cloud-based web development services like Wix or Squarespace, you want to be sure you’re working with the right Web developers that will […]
Voice Recognition in the Modern Marketplace
The Future is Now For decades science fiction touted the futuristic concept of being able to speak to your computer and have it obey your orders. Now it’s so commonplace that we have household devices made specifically with that in mind. It’s an appealing transition into tomorrow, isn’t it? Hands-free communication allows us to organize, […]
Choosing the Right Web Development Team
Choosing a quality web development team for your project may seem like an intimidating experience. With a plethora of options available going on the hunt can seem overwhelming, especially if you are a newer company. But like any other big decision, it helps if you can break things down into a few core needs that […]
Are Your Digital Advertising Campaigns Relevant on Paid Search and Advertising Platforms?
If you’re not getting the marketing results you want from your Pay-Per-Click (PPC) and Social Media Digital Advertising campaigns, there may be a simple fix you haven’t tried yet. Improving the relevance of your campaigns to better target your audience and keywords will help you make sure that potential customers see your ads instead of […]
SEO Tips for Improving your Website’s Performance in 2022
SEO has evolved quickly over the past few years, and it’s not going to slow down anytime soon. If you want your website to continue to rank well in the search engines, you have to stay up-to-date on the latest SEO trends, especially if your business’s primary focus relies on search engine traffic, as most […]
Website Accessibility: Good for People with Disabilities and Your Business!
Get Compliant and Increase Revenues at the Same Time… 20% of Americans have a disability. 3 of the top 4 are Vision, Hearing & Cognitive Over 1 billion people globally have a disability. The ADA (Americans with Disability Act) and the W3C (World Wide Web Consortium) have guidelines in place to make sure your commercial […]
Dark Patterns Are Being Forced Into the Light
Perhaps you would like to hear the tale? It begins on a dark night, where a dark man waits… with a dark purpose. -Disney’s Aladdin 1992 What are dark patterns? The term “dark pattern” has been buzzing around the marketing and web design/development community and beyond lately after some… questionable tactics were used on a […]