The L+P Blog
Working Together
The other day I was laid up in bed with a stomach bug, which I do not wish upon anyone, and I ended watching the new Netflix documentary, “America’s Team – The Gambler and His Cowboys.” Let’s set something straight here, I do not like the Cowboy’s, I hope they never win another Super Bowl…Go […]
AI Is Eating Everything…Except CTV
Let’s not sugarcoat it: every other ad channel you “think” you’ve mastered is being steamrolled by AI right now. Google Ads? CPCs are climbing while search volumes nosedive, and AI overviews are happily stealing the clicks you paid for. Social? You’re competing against bots, fake engagement, and platforms that change their algorithms more often than […]
How to Build an AI Death Star (Step by Step)
AI didn’t just “enter” marketing — it broke into your house, drank your last LaCroix, reorganized your fridge, and is now wearing your hoodie while running ads for your competition. This isn’t a “trend.” It’s not optional. It’s a full-scale takeover of how digital marketing and business workflows operate. And here’s the part no one […]
Google: The Greedy Beast Gorging on Your Budget
Let’s be brutally honest: Google Ads is no longer a marketing strategy—it’s a monster. One that eats your money and spits out scraps. TL;DR: That “monster” you’re feeding is weakening—and your ROI is being hollowed out. AI: The Real Monster Rising—and It Devours Content Meanwhile, a new beast is rampaging across the marketing landscape—and it […]
Quantity or Quality…Which Matters Most?
By this point, you should know I relate everything back to sports; well, today is no different. Every year around late February, most division 1 college basketball programs in the United States anxiously await their fate as to whether or not they will be in the NCAA Tournament or not. If you have ever followed […]
SEO’s in a Nursing Home. AISO Just Took the Keys to the Estate.
SEO isn’t dead… But it’s definitely been moved into a nice little assisted living facility where it plays bingo, mumbles about meta descriptions, and still thinks it runs the internet. You can visit it, sure. Maybe take it out for ice cream. But let’s be honest—you’re not trusting it to drive anymore. Because there’s a […]
AISO + GSO or GTFO: Is Your Marketing Strategy Already Obsolete?
Here’s the truth: If your brand isn’t being found by people beforethey realize they need you, then you’re not marketing—you’replaying dress-up on the internet. Let’s cut the fluff: Marketing in 2025 isn’t about just “beingonline.” It’s about being everywhere that matters—programmatically, intelligently, and automatically. That means one thing: If you’re not built around AISO (AI […]
We Don’t Rebuild, We Reload
By this point you should know everything is a sports analogy for me. I’ll admit it, I have a sport management degree from the beautiful Liberty University; and this is why everything is a sports analogy for me. This is how I teach lessons to my kids, it’s how I relate to other people and […]
Playing to WIN
If you have watched any sport, for any length of time, you know what this phrase means.. “They were playing to not lose instead of playing to win.“ I said this to my wife while watching the Eagles play this season and she had no idea what I meant. Let me set the stage for […]
Guaranteed Money
This past Sunday Travis Hunter signed a pretty lucrative contract for himself after being drafted number two overall in the NFL draft this past April. His rookie contract is 4 years, $46.65 million dollars with $30.57 million being paid upfront and his entire contract is guaranteed. GUARANTEED MONEY! That’s what we all want as business […]
FREE AGENCY
The other night I was watching my beloved Phillies play the Miami Marlins and the announcers were talking about the pick ups that the Phillies had made during free agency and how big of an impact they had made. They were particularly talking about Max Kepler. I was looking at Kep’s stats and I was […]
Your Leads Suck
It’s a conversation as old as time… “Tommy, these leads suck man, what can we do to fix it.” “What do you mean the leads ‘suck’?,” is always my question. Here is the problem, though, no one can pin point why the leads suck; it’s just a blanket term to vocalize frustrations. Look, I get […]
Curiosity Kills the Cat
Don’t get me wrong, being curious is a good thing; however, being curious enough to completely change the direction of your marketing without proper information can KILL your company. Imagine this, you are working with a marketing agency that has been doing okay, but not great. Leads are flowing, deals are being closed, ROI is […]
PIVOT!
We’ve all seen the FRIENDS episode where Ross, Chandler and Rachel are trying to move a couch up the stairs in Ross’ apartment building. You know, the one where Ross is obnoxiously yelling, “PIVOT…PIVOT!” Do you remember why they ended up in that particular situation though? If not, I’ll tell you. Ross didn’t want to […]
Follow the Blood Trail
Hey Tommy, we’re bleeding money in marketing every month. This is what a potential client said to me a few days ago; my response, “GOOD, all we have to do is follow the blood trail that leads to the womb.” What did I mean by that? I’m glad you asked, because this philosophy is something […]
Is LinkedIn Gaslighting Your Business Page? (Yes. Yes, It Is.)
Let’s just rip the Band-Aid off: LinkedIn business pages are about as alive as your Myspace login. And if you’ve been pouring time, effort, and budget into your company’s page hoping for organic reach, I hate to be the bearer of LinkedIn’s brutal algorithmic truth—but you’re screaming into a void. Meanwhile, your intern posts a […]
In-house marketing isn’t the flex you think it is anymore
Sure, it used to be a badge of honor. A sign that you were“investing in your brand.” That you had a team of digital warriorslocked in a conference room, drinking cold brew and crankingout brilliance. But let’s be real—how’s that going? Let me guess: Meanwhile, actual growth is flatlining, your brand voice sounds like an […]
The Future of Content Marketing (Now That AI Is Breathing Like a Great Dane on Our Porch)
Let’s be honest. If content marketing were a party, AI just showed up in a hoodie, holding a 12-pack of gas station beer, and demanding the aux cord. And somehow, it still got in. You can’t scroll your feed, open your inbox, or sneeze near a Slack channel without someone mentioning AI-generated content. It’s the […]