The L+P Blog
Marketing Monogamy is Dead: The CTV + Performance Max Power Play
Let’s cut to the chase—your customers don’t shop, scroll, or binge-watch like they did five years ago. Heck, they barely do it like they did last week. The rules of engagement in digital marketing have changed, and if you’re still throwing single jabs, hoping for a knockout, you’re going to end up in the corner, […]
Effective SEO Strategies for Small Businesses in 2025
SEO can feel overwhelming, especially for small businesses trying to stand out online. But the good news is that you don’t need a huge budget or a team of experts to make a difference. With a few strategic steps, you can improve your website’s visibility and attract more customers. Let’s break it down into simple, […]
Luxury Marketing Unplugged: A Q&A on How We Crushed the High-End Retail Game
Welcome, my friend. Pull up a designer barstool and pour yourself a glass of overpriced sparkling water because we’re about to dive into how we crushed it in the luxury appliance and furniture game. Spoiler alert: it wasn’t luck. When it comes to luxury retail, you’re not just selling products—you’re selling an experience, a lifestyle, […]
Google Review Glitch: What’s Happening & What Businesses Need to Know
If you’ve noticed a sudden drop in reviews on your Google Business Profile (GBP), you’re not alone. Since Friday, February 7, 2025, businesses across various industries have reported disappearing reviews, miscounted totals, and other inconsistencies. While Google has acknowledged the issue, many local businesses are left wondering what’s happening and how to handle it. What’s […]
Your Marketing Budget is on Fire—And Not in a Good Way
Ah, marketing budgets. The fragile lifeline of every brand, carefully allocated with hopes and dreams—only to be torched in a blaze of inefficiency, bad advice, and “trust me, bro” strategies. If you’ve ever sat through a quarterly report wondering how the hell you spent $50K on clicks from bots in Uzbekistan, welcome. This blog is […]
“Marketing Agnosticism” Might Be Your New Best Friend (and Your Brand’s BFF)
So, you’re still married to your Facebook ads? That’s cute. But here’s the thing: Marketing in 2025 isn’t about sticking to a single platform like some kind of digital monogamy. No, it’s about being flexible, testing things out, and maybe even stepping outside your comfort zone (trust us, you’ll thank us later). If you’re not […]
Revolutionizing the In-Home Service Industry
Look, I don’t usually use my blog as a sales pitch. I like to keep it classy—educational, even. But let’s call it what it is: Lion + Panda is absolutely crushing the in-home service industry, and it would almost be rude not to tell you why. Spoiler: it’s not magic or glittery gimmicks; it’s good […]
AI Lead Qualifying: Time. Money. Resources.
The digital marketing jungle is savage. It’s not for the faint of heart, the easily distracted, or anyone who thinks hashtags are a thing. If you’re not playing smarter, faster, and leaner, you’re already behind. Enter AI Lead Qualifying—the ultimate cheat code to save your business time, money, and, frankly, your sanity. Let’s break this […]
The Future of Marketing & Sales: Verification and Validation or Bust!
Alright, marketing and sales world, it’s time we have the talk. We’ve been throwing around fancy acronyms like ROAS, CTR, and CPL as if they mean something beyond inflating budgets. But here’s the raw truth—these metrics alone aren’t enough. The future of marketing and sales boils down to two things: Verification and Validation. If your […]
A Man’s Journey Through a Women’s Wellness Retreat
When my friend Ariella Brown invited me to document a women’s wellness retreat, I felt confident in my role behind the camera. I imagined myself a quiet observer, there to capture a beautiful setting and thoughtful moments. But nothing could have prepared me for the journey I was about to take—the raw, transformative experience that […]
Your Brand Isn’t Boring—You’re Just Marketing It Wrong: Lessons from Political Media Blitzes
Let’s be real for a second. Your brand might be amazing, but if no one knows about it, does it even exist? That’s where we come in. Recently, The Wall Street Journal dropped an article about how Kamala Harris and Donald Trump are both on full-blown media blitzes. And guess what? They’re not doing the […]
Why Every Company Needs a Third-Party Marketing Audit
You know that feeling when you’re confidently strutting through your marketing plan, convinced you’re crushing it, only to find out your engagement rates are flatter than a pancake under a steamroller? Yeah, that’s when you need a third-party marketing audit. And not just any audit—a brutally honest one that doesn’t care about sparing your feelings. […]
Why Cookie-Cutter Marketing Is Clown Business
Have you ever walked into a marketing agency and had them tell you what you absolutely need before you even sat down? “Oh, you need our deluxe SEO package and some PPC ads—because that’s what everyone else is doing.” It’s like they’ve barely heard your business goals before shoving their pre-packaged solutions in your face. […]
Ideas are Cheap
Everyone Has Marketing Ideas (And Ideas Are Cheap) Every business owner thinks they’re a marketing genius. You’ve got ideas—big, bold, brilliant ideas—ready to shake up the world. And we love that energy, really. But here’s the thing: ideas are cheap. Seriously, everyone has ideas. Your neighbor, your cousin, that guy who cuts your hair—heck, even […]
Why BNI and Local Networking Still Work (No, This Isn’t a Paid Partnership)
Alright, let’s get one thing straight from the jump: this isn’t a paid ad for BNI, and they’re not sliding me a crisp hundred-dollar bill under the table. Nope, this is just some real talk about why local sales networking—yes, including those early-morning, coffee-fueled BNI meetings—are still a big deal in 2024. In a world […]
Connected TV Ads: The Smartest Marketing Move You’re Not Making Yet.
Picture this: Your potential customers are snuggled up on the couch, remote in one hand, a bowl of popcorn in the other, and they’re ready to dive deep into their favorite show. The lights are dimmed, the atmosphere is perfect, and guess what? You’ve got their undivided attention. Now imagine if, instead of the usual […]
Digital Marketing for Government and Defense: Easier Than Hiding UFOs (And Way More Effective
Hey, government agencies, social advocacy campaigns, and defense contractors—let’s get real for a second. If your digital strategy is still stuck in 2010, you’re about a decade behind. The internet isn’t just a place for cat videos and dance challenges; it’s where people live, learn, and make decisions. And if you want to be heard, […]
ROAS Unleashed: Boost Your Return on Ad Spend Like a Pro
Let’s cut to the chase. ROAS (that’s Return on Ad Spend for those playing catch-up) is either your best friend or your worst enemy. It’s that brutally honest friend who tells you when you’re about to make a colossal mistake—like blowing your budget on ads that bring in less ROI than a lemonade stand in […]