Posts Tagged with branding

Seaworld’s Brand Identity Backlash

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook, Co-Founder Intuit Brand Definition In the marketing world, the effect of public perspective on brand is old news. The buzz terms have all been made, used, and bruised – “customer-centricity,” […]


A Little Less Mookie Blaylock, A Lot More Pearl Jam

       Mookie Blaylock are rock legends, arguably one of the most loved bands of the 90’s, became the voice of a generation, took on Ticketmaster, and a strong part of building a new genre in music; grunge rock. Their humble beginnings started with a stolen name of an NBA star that had no […]


Exit Stage Right: When the CEO Needs to go.

“He doesn’t like his picture being taken.” Jason said.“He tells people that…” Mark responded.“Anyone who is the president of a company is always a little vain.” +Richard Kaiser I said it jokingly, but I think it’s funny because it is true. There’s are two ways to become president or CEO of a company one is […]