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Posts Tagged with branding

Seaworld’s Brand Identity Backlash

by Lion and Panda on July 20th, 2015

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook, Co-Founder Intuit Brand Definition In the marketing world, the effect of public perspective on brand is old news. The buzz terms have all been made, used, and bruised – “customer-centricity,” […]

A Little Less Mookie Blaylock, A Lot More Pearl Jam

by Lion and Panda on January 14th, 2015

       Mookie Blaylock are rock legends, arguably one of the most loved bands of the 90’s, became the voice of a generation, took on Ticketmaster, and a strong part of building a new genre in music; grunge rock. Their humble beginnings started with a stolen name of an NBA star that had no […]

Exit Stage Right: When the CEO Needs to go.

by Lion and Panda on September 27th, 2014

“He doesn’t like his picture being taken.” Jason said.“He tells people that…” Mark responded.“Anyone who is the president of a company is always a little vain.” +Richard Kaiser I said it jokingly, but I think it’s funny because it is true. There’s are two ways to become president or CEO of a company one is […]