Strategy
Google Tag Manager Might Be Ghosting Your Analytics (and What to Do About It)
You know that moment when you think your data is pristine, everything is tracking beautifully, and your analytics dashboard looks like the control room of a NASA launch? Yeah—about that. Apple pulled the plug. Again. Let’s break it down. Apple’s Privacy Crusade Just Dunked on Your Tracking Starting with iOS 14.5 and now a full-blown […]
Effective SEO Strategies for Small Businesses in 2025
SEO can feel overwhelming, especially for small businesses trying to stand out online. But the good news is that you don’t need a huge budget or a team of experts to make a difference. With a few strategic steps, you can improve your website’s visibility and attract more customers. Let’s break it down into simple, […]
Google Review Glitch: What’s Happening & What Businesses Need to Know
If you’ve noticed a sudden drop in reviews on your Google Business Profile (GBP), you’re not alone. Since Friday, February 7, 2025, businesses across various industries have reported disappearing reviews, miscounted totals, and other inconsistencies. While Google has acknowledged the issue, many local businesses are left wondering what’s happening and how to handle it. What’s […]
“Marketing Agnosticism” Might Be Your New Best Friend (and Your Brand’s BFF)
So, you’re still married to your Facebook ads? That’s cute. But here’s the thing: Marketing in 2025 isn’t about sticking to a single platform like some kind of digital monogamy. No, it’s about being flexible, testing things out, and maybe even stepping outside your comfort zone (trust us, you’ll thank us later). If you’re not […]
AI Lead Qualifying: Time. Money. Resources.
The digital marketing jungle is savage. It’s not for the faint of heart, the easily distracted, or anyone who thinks hashtags are a thing. If you’re not playing smarter, faster, and leaner, you’re already behind. Enter AI Lead Qualifying—the ultimate cheat code to save your business time, money, and, frankly, your sanity. Let’s break this […]
Why Cookie-Cutter Marketing Is Clown Business
Have you ever walked into a marketing agency and had them tell you what you absolutely need before you even sat down? “Oh, you need our deluxe SEO package and some PPC ads—because that’s what everyone else is doing.” It’s like they’ve barely heard your business goals before shoving their pre-packaged solutions in your face. […]
Top Ten Design Predictions for Graphic Design Trends in 2024
As cultural trends and advancing technology become available, the client landscape alters and expects new things from creators in the modern digital marketplace. With 2023 coming to an end, it should come as no surprise that at Lion & Panda, we are analyzing the shifting field of graphic design. Each of our clients has a […]
Axe-Con 2023: Designing for Inclusion in the Digital Age
As digital technology advances, it becomes increasingly important to ensure that everyone can access and use it. This is where digital accessibility comes in. Axe-Con, held by Deque Systems, brought together designers and developers to discuss how we can make the web more accessible to people with disabilities. Here are some highlights from the convention […]
The Review Business: Why Can’t I See My Customer Reviews
Online customer reviews are one of the most vital parts of operating a business. Not only do they provide your company with invaluable feedback from a customer service perspective, but more than 60% of potential customers check Google reviews before they even visit your site. These online reviews and ratings are the first thing people […]
Top 5 Changes to SEO in 2023
Each year brings new opportunities to make digital marketing work for you. It’s natural that the methods you use to interact with your customers with alter organically over time. As we learn more about how users find what they are looking for, major search engines develop new strategies for meeting this demand. Once these new […]
The Digital Marketing Landscape in 2023
As we enter into 2023 many companies are moving forward, incorporating the latest trends in digital marketing strategies. Your business needs to stay ahead of the game to maximize your customer interactions and impact. Today’s customer is more educated and more discerning about the companies they work with. Read ahead to learn more about digital […]
Top Five Web Design trends for 2023
As the year begins to close, we here at Lion & Panda like to look toward the future and the challenges it brings. As a Cincinnati local company, we pay close attention to the coming trends for web design and development so we can stay on top of our customer’s needs. With that in mind […]
Shop Local: Find the right Web Development team near you
There is no denying the necessity of a great website to help your business reach its goals. However, choosing the correct design firm can feel a bit intimidating. From large-scale international corporations to cloud-based web development services like Wix or Squarespace, you want to be sure you’re working with the right Web developers that will […]
What Are User Personas and Should You Be Using Them?
What are user personas? We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]
Website vs. Web Application – What’s the Difference?
When people are considering the digital presence they want to create, there’s an issue that can quickly arise – “Do I need a website or a web application?” The question tends to be more convoluted, but the basic element is whether they are creating a ‘basic’ website or a more dynamic web application. And for […]