Marketing Strategy and the Sword

The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually […]

Mobilegeddon For Google Search Results

Mobilegeddon For Google Search Results Is your site mobile friendly? If not you will want to pay attention. Google has announced an upcoming change in their search algorithms that will show preferential treatment to mobile-friendly sites on mobile searches. If […]

The Generation Gap

“Why are you doing it THAT way,” Fuddyduddy asked Whippersnapper. “That’s not the way it should be done.” “It’s okay, old-timer,” Whippersnapper replied dismissively.  “This is the new and improved way.” With that, Whippersnapper hit the Send button.  “There. I […]

Tom Biedenharn
Franchising: The Home Team Advantage

During the last 25 years, “If you build it, they will come” has remained a beautiful, utopian quote for “wantrepreneurs” to fall back on as they pursue dreams of business ownership. Don’t fall into that trap. Sure, you’ve done it […]

4 SEO Tips From “The Panda” About Panda 4.0

With all the spam e-mails we receive on a daily basis trying to sell Search Engine Optimization, I thought it would be helpful to share some insights on SEO and getting all the Google love you can. Many people think that […]

Philip Roestamadji
Car Enthusiast + The Glue + Dad X2

“I’m meeting up with this guy Kenny tonight.  He’s really cool and I think you’d like him.  You should come out.” That was the evening Philip introduced me to Kenneth Brightman III. Kenny had just returned to the freelance world and was […]

10 Questions with Dayton SEO Expert Nicole Bogard

Nicole, a native Daytonian, is a diverse marketer and cross-functional leader with a strong background in product marketing. Her passion for marketing consulting was recently discovered while attending the University of Dayton for her MBA. Being able to positively impact local businesses […]

Lion And Panda
Our Juan-derful New Intern

Juan Manuel Muñoz Jimenez is a Wright State University graduate student, working on his MBA in Marketing and International Business.  He has spend a year as a graduate assistant for Wright State International Gateway (WSIG), the international admissions and student […]

Copywriting tools: Flesch-Kincaid

“Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ship’s decks, like hungry dogs round a table where red meat is being carved, ready to bolt down every killed […]

Serendipitous Marketing: Are Your Daily Tasks Working For You?

Serendipitous – occurring or discovered by chance in a happy or beneficial way. I was listening to last week’s whiteboard series with on the topic of non-measurable marketing, or what is referred to as serendipitous marketing. The concept is […]

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