Seth Godin’s brilliance just got tossed. I just deleted more than 1,000 of emails of ‘Seth’s Blog’ without reading more than 10… ever. SETH GODIN is missing the marketing… mark. Inbox Zero Defining your message and the […]
Marketing is Complicated.
There is no single solution to marketing questions. We dissect the latest concepts and curiosities and lay them out for your entertainment and education. Find out here what makes us tick.
THE WAIT IS OVER. Every so often the world has something positive, global, and uniting to gather around with cheers and camaraderie. Think Olympics. This time, however, envision a culture of automotive fans building an empire for its automotive jesters… […]
The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually […]
With the proliferation of inbound marketing channels – social media, email, text, etc. – marketing automation is a huge concern. Clients and customers want to be personally connected using their outlet of choice, which is a daunting task for any […]
Mobilegeddon For Google Search Results Is your site mobile friendly? If not you will want to pay attention. Google has announced an upcoming change in their search algorithms that will show preferential treatment to mobile-friendly sites on mobile searches. If […]
A Tale of Two Experiences When you walk into a Trader Joe’s, you experience some things. The store is smallish, intimate even, and it doesn’t overwhelm. The staff are usually quirky, but helpful and friendly. Samples always are out, […]
“Why are you doing it THAT way,” Fuddyduddy asked Whippersnapper. “That’s not the way it should be done.” “It’s okay, old-timer,” Whippersnapper replied dismissively. “This is the new and improved way.” With that, Whippersnapper hit the Send button. “There. I […]
During the last 25 years, “If you build it, they will come” has remained a beautiful, utopian quote for “wantrepreneurs” to fall back on as they pursue dreams of business ownership. Don’t fall into that trap. Sure, you’ve done it […]
Brian Petro has always followed the path of the curious. His library is an eclectic mix of books, from quantum physics to cocktail recipes, biographies to graphic novels. He is an alum of the Cleveland Institute of Art, majoring in […]
Ralph Lifshitz was born to Ashkenazi Jewish immigrants from Belarus. Despite his father, Frank making a living as a house painter Ralph hoped to acquire a movie star personality. He had heroes such as James Stewart and John F. Kennedy. […]
With all the spam e-mails we receive on a daily basis trying to sell Search Engine Optimization, I thought it would be helpful to share some insights on SEO and getting all the Google love you can. Many people think that […]
“I’m meeting up with this guy Kenny tonight. He’s really cool and I think you’d like him. You should come out.” That was the evening Philip introduced me to Kenneth Brightman III. Kenny had just returned to the freelance world and was […]
Nicole, a native Daytonian, is a diverse marketer and cross-functional leader with a strong background in product marketing. Her passion for marketing consulting was recently discovered while attending the University of Dayton for her MBA. Being able to positively impact local businesses […]
Juan Manuel Muñoz Jimenez is a Wright State University graduate student, working on his MBA in Marketing and International Business. He has spend a year as a graduate assistant for Wright State International Gateway (WSIG), the international admissions and student […]
“Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ship’s decks, like hungry dogs round a table where red meat is being carved, ready to bolt down every killed […]
Serendipitous – occurring or discovered by chance in a happy or beneficial way. I was listening to last week’s whiteboard series with MOZ.com on the topic of non-measurable marketing, or what is referred to as serendipitous marketing. The concept is […]
Here’s something you and your employees might not have thought about: Everyone in your business works in the marketing department. It’s true. Every single employee of your business is an ambassador of your organization. They are out in the real […]
