Seth Godin’s brilliance just got tossed. I just deleted more than 1,000 of emails of ‘Seth’s Blog’ without reading more than 10… ever. SETH GODIN is missing the marketing… mark. Inbox Zero Defining your message and the platform for your audience is key to reaching them. I know where I want information, […]
THE WAIT IS OVER. Every so often the world has something positive, global, and uniting to gather around with cheers and camaraderie. Think Olympics. This time, however, envision a culture of automotive fans building an empire for its automotive jesters… who coincidentally serve as their kings. Enter, The Grand Tour… and beyond. In this blog […]
The sword holds a mythical place in human history, and rightfully so. Sure, they are just a sharpened piece of pointy metal, but they have helped shape empires for thousands of years. The first proto-sword dates back to 1600 B.C.E. and had been continually used in warfare until as recently as WWII by the Japanese. In the middle ages […]
With the proliferation of inbound marketing channels – social media, email, text, etc. – marketing automation is a huge concern. Clients and customers want to be personally connected using their outlet of choice, which is a daunting task for any one marketer. Large organizations invest millions upon millions of dollars in these outlets to create […]
Mobilegeddon For Google Search Results Is your site mobile friendly? If not you will want to pay attention. Google has announced an upcoming change in their search algorithms that will show preferential treatment to mobile-friendly sites on mobile searches. If your website isn’t mobile-friendly already, now is the time to make your move, since your […]
A Tale of Two Experiences When you walk into a Trader Joe’s, you experience some things. The store is smallish, intimate even, and it doesn’t overwhelm. The staff are usually quirky, but helpful and friendly. Samples always are out, from cookies to beer and wine. In fact, you can sample any product in the […]
During the last 25 years, “If you build it, they will come” has remained a beautiful, utopian quote for “wantrepreneurs” to fall back on as they pursue dreams of business ownership. Don’t fall into that trap. Sure, you’ve done it once, and successfully I might had, but now you want to bring your beloved business […]
Brian Petro has always followed the path of the curious. His library is an eclectic mix of books, from quantum physics to cocktail recipes, biographies to graphic novels. He is an alum of the Cleveland Institute of Art, majoring in Drawing for two years before switching majors to Interior Design for two more. He moved […]
Ralph Lifshitz was born to Ashkenazi Jewish immigrants from Belarus. Despite his father, Frank making a living as a house painter Ralph hoped to acquire a movie star personality. He had heroes such as James Stewart and John F. Kennedy. He was a young entrepreneur selling ties to his class mates in high school. In […]
“I’m meeting up with this guy Kenny tonight. He’s really cool and I think you’d like him. You should come out.” That was the evening Philip introduced me to Kenneth Brightman III. Kenny had just returned to the freelance world and was quickly making a name for himself in the marketing world with car guys. It was […]
Juan Manuel Muñoz Jimenez is a Wright State University graduate student, working on his MBA in Marketing and International Business. He has spend a year as a graduate assistant for Wright State International Gateway (WSIG), the international admissions and student recruitment department of the university. There he has put into practice international marketing for the […]
Serendipitous – occurring or discovered by chance in a happy or beneficial way. I was listening to last week’s whiteboard series with MOZ.com on the topic of non-measurable marketing, or what is referred to as serendipitous marketing. The concept is simple, many investments that we make into our marketing efforts are not easy to measure. […]
Here’s something you and your employees might not have thought about: Everyone in your business works in the marketing department. It’s true. Every single employee of your business is an ambassador of your organization. They are out in the real world and telling people about your business…. What do you think they are saying? Would […]