Our Very Own Globetrotter: Tracy Sodd

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Lion And Panda
Business

Tracy is a marketer and communicator specializing in all things digital. She has an eclectic background, first working with small businesses in New York City, then moving on to scrappy startups in Austin, TX and Washington D.C., and finally on to international nonprofits. She has an absurd number of certifications and two Masters degrees, demonstrating her love of learning. She has also spent nearly five years of her life “on the road” in Europe, South East Asia, Central America, South America and in East Africa, and plans on reaching her two remaining continents (Australia and Antarctica) within the next two years.

10 Questions With Tracy Sodd

If you could only eat one kind of food for the rest of your life what would you chose? Why?
Ethiopian. Or Lebanese. These sorts of foods go beyond satisfying the mouth and belly, and reach directly to the core to satisfy the soul.

 

How would you live your life if you were going to live forever?

I would invest heavily in educating myself on space travel. At some point during my forever-lifetime I would run out of things to explore on Earth, and I want to have some backup planets already lined up.

What motivates you?

Exploration, learning, creating, and achieving progressively more difficult goals; connections with others and enjoying the experience of being alive.

 

What doesn’t?

Nice office chairs. 401k plans.

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What advice would you give to anyone trying to make it in the ad world?

Don’t be fooled by Mad Men. Most of advertising isn’t half so glamorous or publicly appreciated. Get into the field because you, personally, can geek out about it.

 

It’s Sunday, you’ve got to be at a project in Marrakech, Morocco on Monday, and your flight leave in 5 hours. What are you doing?

Having my second glass of wine, probably, in order to smooth over the process of outfit-picking for packing. The only time I have ever forgotten something critical on a trip was when I tried to pack stone-cold sober, so I don’t do that anymore.

If you were a pizza delivery man, how would you benefit from scissors?

I was a pizza delivery woman, so I can answer this from professional experience: I would not benefit from scissors.

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What is the worst question to ask, or answer, in an interview?

“So, why do you want to work here?”

Tell me in no more than 6 words what you think Lion + Panda does?

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STRATEGY BEFORE DESIGN. We aren't like other "agencies", in fact we don't even like being called that. We're a team of freelancers who are media agnostic; finding answers to problems, whether that is in social media, video, digital, or traditional.

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