Digital Advertising
Marketing Monogamy is Dead: The CTV + Performance Max Power Play
Let’s cut to the chase—your customers don’t shop, scroll, or binge-watch like they did five years ago. Heck, they barely do it like they did last week. The rules of engagement in digital marketing have changed, and if you’re still throwing single jabs, hoping for a knockout, you’re going to end up in the corner, […]
Google Review Glitch: What’s Happening & What Businesses Need to Know
If you’ve noticed a sudden drop in reviews on your Google Business Profile (GBP), you’re not alone. Since Friday, February 7, 2025, businesses across various industries have reported disappearing reviews, miscounted totals, and other inconsistencies. While Google has acknowledged the issue, many local businesses are left wondering what’s happening and how to handle it. What’s […]
“Marketing Agnosticism” Might Be Your New Best Friend (and Your Brand’s BFF)
So, you’re still married to your Facebook ads? That’s cute. But here’s the thing: Marketing in 2025 isn’t about sticking to a single platform like some kind of digital monogamy. No, it’s about being flexible, testing things out, and maybe even stepping outside your comfort zone (trust us, you’ll thank us later). If you’re not […]
AI Lead Qualifying: Time. Money. Resources.
The digital marketing jungle is savage. It’s not for the faint of heart, the easily distracted, or anyone who thinks hashtags are a thing. If you’re not playing smarter, faster, and leaner, you’re already behind. Enter AI Lead Qualifying—the ultimate cheat code to save your business time, money, and, frankly, your sanity. Let’s break this […]
The Future of Marketing & Sales: Verification and Validation or Bust!
Alright, marketing and sales world, it’s time we have the talk. We’ve been throwing around fancy acronyms like ROAS, CTR, and CPL as if they mean something beyond inflating budgets. But here’s the raw truth—these metrics alone aren’t enough. The future of marketing and sales boils down to two things: Verification and Validation. If your […]
Why Every Company Needs a Third-Party Marketing Audit
You know that feeling when you’re confidently strutting through your marketing plan, convinced you’re crushing it, only to find out your engagement rates are flatter than a pancake under a steamroller? Yeah, that’s when you need a third-party marketing audit. And not just any audit—a brutally honest one that doesn’t care about sparing your feelings. […]
Why Cookie-Cutter Marketing Is Clown Business
Have you ever walked into a marketing agency and had them tell you what you absolutely need before you even sat down? “Oh, you need our deluxe SEO package and some PPC ads—because that’s what everyone else is doing.” It’s like they’ve barely heard your business goals before shoving their pre-packaged solutions in your face. […]
Discover the Art of Reinvention: Inspired by David Bowie
At Lion + Panda Agency, we understand the transformative power of reinvention. Just as David Bowie captivated the world with his ever-evolving personas, we help brands navigate the digital landscape. Let’s explore how the art of reinvention can elevate your brand, inspired by Bowie’s legendary career. The Ziggy Stardust Transformation David Bowie’s Persona: In 1972, […]
Top Ten Design Predictions for Graphic Design Trends in 2024
As cultural trends and advancing technology become available, the client landscape alters and expects new things from creators in the modern digital marketplace. With 2023 coming to an end, it should come as no surprise that at Lion & Panda, we are analyzing the shifting field of graphic design. Each of our clients has a […]
The Evolution of Logo Design
The tradition of using pictorial images to convey purpose to the general population is by no means a new phenomenon. In past centuries, when literacy rates were almost non-existent, local businesses used emblematic images to showcase their skills. Now, branding is everything. In an era where everyone from multi-billion-dollar companies to Etsy sellers are looking […]
Crafting a Legacy: Behind the Ohio Renaissance Festival Mug by Lion + Panda
Creating Experiences At Lion + Panda, we don’t just build brands; we create experiences. When we worked with our client, the Ohio Renaissance Festival, the task at hand was not simply to market an event but to envelop visitors in a world that transports them back in time. One of our crown achievements in this […]
Top 5 Changes to SEO in 2023
Each year brings new opportunities to make digital marketing work for you. It’s natural that the methods you use to interact with your customers with alter organically over time. As we learn more about how users find what they are looking for, major search engines develop new strategies for meeting this demand. Once these new […]
The Digital Marketing Landscape in 2023
As we enter into 2023 many companies are moving forward, incorporating the latest trends in digital marketing strategies. Your business needs to stay ahead of the game to maximize your customer interactions and impact. Today’s customer is more educated and more discerning about the companies they work with. Read ahead to learn more about digital […]
Top Five Web Design trends for 2023
As the year begins to close, we here at Lion & Panda like to look toward the future and the challenges it brings. As a Cincinnati local company, we pay close attention to the coming trends for web design and development so we can stay on top of our customer’s needs. With that in mind […]
Are Your Digital Advertising Campaigns Relevant on Paid Search and Advertising Platforms?
If you’re not getting the marketing results you want from your Pay-Per-Click (PPC) and Social Media Digital Advertising campaigns, there may be a simple fix you haven’t tried yet. Improving the relevance of your campaigns to better target your audience and keywords will help you make sure that potential customers see your ads instead of […]